Butter and spreads are staple pantry items in Filipino households, frequently used in both home cooking and baking. These products are integral to a variety of traditional dishes, such as adobo variations, and are also popular as spreads for bread, making them a versatile ingredient in everyday meals. The retail value growth in this category has been significantly driven by efforts from key players such as Fonterra Brands (Phils) Inc and Magnolia Inc, which have strategically capitalised on the...
Euromonitor International's Butter and Spreads in Philippines report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2028, clearly indicating how the market is expected to change.
Product coverage: Butter, Cooking Fats, Margarine and Spreads.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Butter and Spreads market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Butter and Spreads in the Philippines
Euromonitor International
August 2024
List Of Contents And Tables
BUTTER AND SPREADS IN THE PHILIPPINES
KEY DATA FINDINGS
2024 DEVELOPMENTS
Moderate retail value growth for butter and spreads in 2024, despite a minor fall in retail volume sales
Players seek to secure foodservice partnerships, as foodservice volume sales of butter and spreads experience significant growth
Brands leverage social media platforms to drive aggressive marketing efforts targeted towards younger consumers
PROSPECTS AND OPPORTUNITIES
Butter and spreads set to exhibit moderate retail volume and value growth over the forecast period.
Smaller pack sizes will proliferate
Healthy indulgence and premium products expected to grow, driven by government ban and wellness trends
CATEGORY DATA
Table 1 Sales of Butter and Spreads by Category: Volume 2019-2024
Table 2 Sales of Butter and Spreads by Category: Value 2019-2024
Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2019-2024
Table 4 Sales of Butter and Spreads by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Butter and Spreads: % Value 2020-2024
Table 6 LBN Brand Shares of Butter and Spreads: % Value 2021-2024
Table 7 Distribution of Butter and Spreads by Format: % Value 2019-2024
Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2024-2029
Table 9 Forecast Sales of Butter and Spreads by Category: Value 2024-2029
Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2024-2029
Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2024-2029
DAIRY PRODUCTS AND ALTERNATIVES IN THE PHILIPPINES
EXECUTIVE SUMMARY
Dairy products and alternatives in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for dairy products and alternatives?
MARKET DATA
Table 12 Sales of Dairy Products and Alternatives by Category: Value 2019-2024
Table 13 Sales of Dairy Products and Alternatives by Category: % Value Growth 2019-2024
Table 14 NBO Company Shares of Dairy Products and Alternatives: % Value 2020-2024
Table 15 LBN Brand Shares of Dairy Products and Alternatives: % Value 2021-2024
Table 16 Penetration of Private Label by Category: % Value 2019-2024
Table 17 Distribution of Dairy Products and Alternatives by Format: % Value 2019-2024
Table 18 Forecast Sales of Dairy Products and Alternatives by Category: Value 2024-2029
Table 19 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2024-2029