Small mammal/reptile food recorded solid current value growth toward the end of the review period, with the pandemic having boosted the other pet population and ownership. This resulted in an increasing demand for associated food and products. Small mammal food is still set to thrive in 2023 with consumers' need for companionship and an increasing preference for rabbits and guinea pigs. Growth is being driven by the premiumisation trend and the increasing urbanisation of New Zealand's population...
Euromonitor International's Other Pet Food in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Bird Food, Fish Food, Small Mammal/Reptile Food.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Other Pet Food market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Other Pet Food in New Zealand
Euromonitor International
May 2023
List Of Contents And Tables
OTHER PET FOOD IN NEW ZEALAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Small mammal/reptile population continues to grow in 2023, supporting further demand for other pet food
Supermarkets increase investment in pet food
Pet humanisation trend leads to reliable demand for healthy dietary products
PROSPECTS AND OPPORTUNITIES
Small mammal and reptile populations will see continued growth
Speciality pet stores expected to grow amidst decline in supermarket channel
Importance of e-commerce and veterinary clinics in the sales of other pet food
CATEGORY INDICATORS
Table 1 Other Pet Population 2018-2023
CATEGORY DATA
Table 2 Sales of Other Pet Food by Category: Volume 2018-2023
Table 3 Sales of Other Pet Food by Category: Value 2018-2023
Table 4 Sales of Other Pet Food by Category: % Volume Growth 2018-2023
Table 5 Sales of Other Pet Food by Category: % Value Growth 2018-2023
Table 6 LBN Brand Shares of Bird Food: % Value 2019-2022
Table 7 LBN Brand Shares of Fish Food: % Value 2019-2022
Table 8 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2019-2022
Table 9 Distribution of Other Pet Food by Format: % Value 2018-2023
Table 10 Forecast Sales of Other Pet Food by Category: Volume 2023-2028
Table 11 Forecast Sales of Other Pet Food by Category: Value 2023-2028
Table 12 Forecast Sales of Other Pet Food by Category: % Volume Growth 2023-2028
Table 13 Forecast Sales of Other Pet Food by Category: % Value Growth 2023-2028
PET CARE IN NEW ZEALAND
EXECUTIVE SUMMARY
Pet care in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for pet care?
MARKET INDICATORS
Table 14 Pet Populations 2018-2023
MARKET DATA
Table 15 Sales of Pet Food by Category: Volume 2018-2023
Table 16 Sales of Pet Care by Category: Value 2018-2023
Table 17 Sales of Pet Food by Category: % Volume Growth 2018-2023
Table 18 Sales of Pet Care by Category: % Value Growth 2018-2023
Table 19 NBO Company Shares of Pet Food: % Value 2018-2022
Table 20 LBN Brand Shares of Pet Food: % Value 2019-2022
Table 21 NBO Company Shares of Dog and Cat Food: % Value 2018-2022
Table 22 LBN Brand Shares of Dog and Cat Food: % Value 2019-2022
Table 23 Penetration of Private Label in Pet Care by Category: % Value 2018-2023
Table 24 Distribution of Pet Care by Format: % Value 2018-2023
Table 25 Distribution of Pet Care by Format and Category: % Value 2023
Table 26 Distribution of Dog and Cat Food by Format: % Value 2018-2023
Table 27 Distribution of Dog and Cat Food by Format and Category: % Value 2023
Table 28 Forecast Sales of Pet Food by Category: Volume 2023-2028
Table 29 Forecast Sales of Pet Care by Category: Value 2023-2028
Table 30 Forecast Sales of Pet Food by Category: % Volume Growth 2023-2028
Table 31 Forecast Sales of Pet Care by Category: % Value Growth 2023-2028