Pet Care in New Zealand

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,100	49 Pages	Euromonitor International	May, 2023	EP17949133

Best Price Guarantee
Price	from $2,100
Length	49 Pages
Publisher	Euromonitor International
Published Date	May, 2023
SKU	EP17949133

Pet Care in New Zealand

After a boom in pet adoption and demand for pet care during the lockdown years of 2020 and 2021, a sense of normalcy has returned, much like in other areas of society and in the economy. While the pet population is still growing, the rate is nowhere close to the significant surges witnessed during the lockdowns. The desire to compensate for the lack of human interaction with animal companionship has disappeared with the lifting of pandemic-related restrictions. However, the premiumisation of pet...

Euromonitor International's Pet Care in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Pet Food, Pet Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Pet Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Pet Care in New Zealand
Euromonitor International
May 2023
List Of Contents And Tables
PET CARE IN NEW ZEALAND
EXECUTIVE SUMMARY
Pet care in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for pet care?
MARKET INDICATORS: Table 1 Pet Populations 2018-2023
MARKET DATA: Table 2 Sales of Pet Food by Category: Volume 2018-2023; Table 3 Sales of Pet Care by Category: Value 2018-2023; Table 4 Sales of Pet Food by Category: % Volume Growth 2018-2023; Table 5 Sales of Pet Care by Category: % Value Growth 2018-2023; Table 6 NBO Company Shares of Pet Food: % Value 2018-2022; Table 7 LBN Brand Shares of Pet Food: % Value 2019-2022; Table 8 NBO Company Shares of Dog and Cat Food: % Value 2018-2022; Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2019-2022; Table 10 Penetration of Private Label in Pet Care by Category: % Value 2018-2023; Table 11 Distribution of Pet Care by Format: % Value 2018-2023; Table 12 Distribution of Pet Care by Format and Category: % Value 2023; Table 13 Distribution of Dog and Cat Food by Format: % Value 2018-2023; Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2023; Table 15 Forecast Sales of Pet Food by Category: Volume 2023-2028; Table 16 Forecast Sales of Pet Care by Category: Value 2023-2028; Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2023-2028; Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES: Summary 1 Research Sources
DOG FOOD IN NEW ZEALAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Dry dog food continues to outperform wet dog food
Humanisation trend supports demand for premium dog food
Supply constraints a bottleneck for dog food
PROSPECTS AND OPPORTUNITIES
Opportunities for growth in dog food that caters to specific needs
E-commerce channel shows most potential for dog food
Wellness trends emerge in dog food
CATEGORY INDICATORS: Table 19 Dog Owning Households: % Analysis 2018-2023; Table 20 Dog Population 2018-2023; Table 21 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2018-2023
CATEGORY DATA: Summary 2 Dog Food by Price Band 2023; Table 22 Sales of Dog Food by Category: Volume 2018-2023; Table 23 Sales of Dog Food by Category: Value 2018-2023; Table 24 Sales of Dog Food by Category: % Volume Growth 2018-2023; Table 25 Sales of Dog Food by Category: % Value Growth 2018-2023; Table 26 Sales of Dry Dog Food by Life-Cycle: % Value 2018-2023; Table 27 Sales of Wet Dog Food by Life-Cycle: % Value 2018-2023; Table 28 NBO Company Shares of Dog Food: % Value 2018-2022; Table 29 LBN Brand Shares of Dog Food: % Value 2019-2022; Table 30 LBN Brand Shares of Dog Treats and Mixers: % Value 2019-2022; Table 31 Distribution of Dog Food by Format: % Value 2018-2023; Table 32 Forecast Sales of Dog Food by Category: Volume 2023-2028; Table 33 Forecast Sales of Dog Food by Category: Value 2023-2028; Table 34 Forecast Sales of Dog Food by Category: % Volume Growth 2023-2028; Table 35 Forecast Sales of Dog Food by Category: % Value Growth 2023-2028
CAT FOOD IN NEW ZEALAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Cat population growth slows down compared to dog population
Humanisation trend boosts demand for premium cat food
The Real Pet Food Co establishes itself as a competitor
PROSPECTS AND OPPORTUNITIES
Cat treats expected to grow but make up only a small portion of cat food
Opportunity for further growth in dry cat food
Economy cat food forecasted to decline amid premiumisation
CATEGORY INDICATORS: Table 36 Cat Owning Households: % Analysis 2018-2023; Table 37 Cat Population 2018-2023; Table 38 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2018-2023
CATEGORY DATA: Summary 3 Cat Food by Price Band 2023; Table 39 Sales of Cat Food by Category: Volume 2018-2023; Table 40 Sales of Cat Food by Category: Value 2018-2023; Table 41 Sales of Cat Food by Category: % Volume Growth 2018-2023; Table 42 Sales of Cat Food by Category: % Value Growth 2018-2023; Table 43 Sales of Dry Cat Food by Life-Cycle: % Value 2018-2023; Table 44 Sales of Wet Cat Food by Life-Cycle: % Value 2018-2023; Table 45 NBO Company Shares of Cat Food: % Value 2018-2022; Table 46 LBN Brand Shares of Cat Food: % Value 2019-2022; Table 47 LBN Brand Shares of Cat Treats and Mixers: % Value 2019-2022; Table 48 Distribution of Cat Food by Format: % Value 2018-2023; Table 49 Forecast Sales of Cat Food by Category: Volume 2023-2028; Table 50 Forecast Sales of Cat Food by Category: Value 2023-2028; Table 51 Forecast Sales of Cat Food by Category: % Volume Growth 2023-2028; Table 52 Forecast Sales of Cat Food by Category: % Value Growth 2023-2028
OTHER PET FOOD IN NEW ZEALAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Small mammal/reptile population continues to grow in 2023, supporting further demand for other pet food
Supermarkets increase investment in pet food
Pet humanisation trend leads to reliable demand for healthy dietary products
PROSPECTS AND OPPORTUNITIES
Small mammal and reptile populations will see continued growth
Speciality pet stores expected to grow amidst decline in supermarket channel
Importance of e-commerce and veterinary clinics in the sales of other pet food
CATEGORY INDICATORS: Table 53 Other Pet Population 2018-2023
CATEGORY DATA: Table 54 Sales of Other Pet Food by Category: Volume 2018-2023; Table 55 Sales of Other Pet Food by Category: Value 2018-2023; Table 56 Sales of Other Pet Food by Category: % Volume Growth 2018-2023; Table 57 Sales of Other Pet Food by Category: % Value Growth 2018-2023; Table 58 LBN Brand Shares of Bird Food: % Value 2019-2022; Table 59 LBN Brand Shares of Fish Food: % Value 2019-2022; Table 60 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2019-2022; Table 61 Distribution of Other Pet Food by Format: % Value 2018-2023; Table 62 Forecast Sales of Other Pet Food by Category: Volume 2023-2028; Table 63 Forecast Sales of Other Pet Food by Category: Value 2023-2028; Table 64 Forecast Sales of Other Pet Food by Category: % Volume Growth 2023-2028; Table 65 Forecast Sales of Other Pet Food by Category: % Value Growth 2023-2028
PET PRODUCTS IN NEW ZEALAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Humanisation trend boosts demand for pet fashion and accessories
Increased awareness of pet health supports demand for pet healthcare
Pet shops and superstores establish dominance as sales channel
PROSPECTS AND OPPORTUNITIES
Sustainable cat litter as pet parents look to reduce carbon footprint
Health and wellness for pets to grow in significance
E-commerce predicted to further penetrate pet products over forecast period
CATEGORY DATA: Table 66 Sales of Pet Products by Category: Value 2018-2023; Table 67 Sales of Pet Products by Category: % Value Growth 2018-2023; Table 68 Sales of Pet Healthcare by Type: % Value 2018-2023; Table 69 Sales of Other Pet Products by Type: % Value 2018-2023; Table 70 NBO Company Shares of Pet Products: % Value 2018-2022; Table 71 LBN Brand Shares of Pet Products: % Value 2019-2022; Table 72 Distribution of Pet Products by Format: % Value 2018-2023; Table 73 Forecast Sales of Pet Products by Category: Value 2023-2028; Table 74 Forecast Sales of Pet Products by Category: % Value Growth 2023-2028