The pandemic, despite its negative impact on some economic sectors in Portugal, had a positive impact on pet care. Value sales of pet food and pet products were higher in 2022 than in 2021 and this sales growth is expected to continue over the forecast period. This sales growth is closely related to the increase in the number of pets, specifically dogs and cats. However, other pets such as birds and fish show a decreasing demand due to the lack of interest in this type of animal as pets.
Euromonitor International's Pet Care in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Pet Food, Pet Products.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?? * Get a detailed picture of the Pet Care market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Pet Care in Portugal
Euromonitor International
May 2023
List Of Contents And Tables
PET CARE IN PORTUGAL
EXECUTIVE SUMMARY
Pet care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for pet care?
MARKET INDICATORS
Table 1 Pet Populations 2017-2022
MARKET DATA
Table 2 Sales of Pet Food by Category: Volume 2017-2022
Table 3 Sales of Pet Care by Category: Value 2017-2022
Table 4 Sales of Pet Food by Category: % Volume Growth 2017-2022
Table 5 Sales of Pet Care by Category: % Value Growth 2017-2022
Table 6 NBO Company Shares of Pet Food: % Value 2017-2021
Table 7 LBN Brand Shares of Pet Food: % Value 2018-2021
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2017-2021
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2018-2021
Table 10 Penetration of Private Label in Pet Care by Category: % Value 2017-2022
Table 11 Distribution of Pet Care by Format: % Value 2017-2022
Table 12 Distribution of Pet Care by Format and Category: % Value 2022
Table 13 Distribution of Dog and Cat Food by Format: % Value 2017-2022
Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2022
Table 15 Forecast Sales of Pet Food by Category: Volume 2022-2027
Table 16 Forecast Sales of Pet Care by Category: Value 2022-2027
Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2022-2027
Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
DOG FOOD IN PORTUGAL
KEY DATA FINDINGS
2022 DEVELOPMENTS
Players invest in innovation to ensure health and wellbeing of dogs
E-commerce and pet shops and superstores’ popularity increase in 2022
Price increases intensify in 2022 putting businesses under strain
PROSPECTS AND OPPORTUNITIES
Sales of e-commerce and pet shops and superstores set to rise during the forecast period
Dry dog food expected to see more innovation during the forecast period boosting sales
Insect-based dog foods likely to change the competitive landscape during the forecast period
CATEGORY INDICATORS
Table 19 Dog Owning Households: % Analysis 2017-2022
Table 20 Dog Population 2017-2022
Table 21 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2017-2022
CATEGORY DATA
Summary 2 Dog Food by Price Band 2022
Table 22 Sales of Dog Food by Category: Volume 2017-2022
Table 23 Sales of Dog Food by Category: Value 2017-2022
Table 24 Sales of Dog Food by Category: % Volume Growth 2017-2022
Table 25 Sales of Dog Food by Category: % Value Growth 2017-2022
Table 26 Sales of Dry Dog Food by Life-Cycle: % Value 2017-2022
Table 27 Sales of Wet Dog Food by Life-Cycle: % Value 2017-2022
Table 28 NBO Company Shares of Dog Food: % Value 2017-2021
Table 29 LBN Brand Shares of Dog Food: % Value 2018-2021
Table 30 LBN Brand Shares of Dog Treats and Mixers: % Value 2018-2021
Table 31 Distribution of Dog Food by Format: % Value 2017-2022
Table 32 Forecast Sales of Dog Food by Category: Volume 2022-2027
Table 33 Forecast Sales of Dog Food by Category: Value 2022-2027
Table 34 Forecast Sales of Dog Food by Category: % Volume Growth 2022-2027
Table 35 Forecast Sales of Dog Food by Category: % Value Growth 2022-2027
CAT FOOD IN PORTUGAL
KEY DATA FINDINGS
2022 DEVELOPMENTS
Cats are increasing as pets in 2022, due to their small size and independent natures
Nestlé serious about commitment to sustainability, thus launching recyclable packaging
Cat owners like to indulge their pets, creating space for innovation
PROSPECTS AND OPPORTUNITIES
Owners wanting to spoil cats, will boost new product development of cat treats in the forecast period
Raw food potential for growth if manufacturers communicate effectively during the forecast period
Private label likely to intensify competition in the forecast period, due to unit price increases