Pet Care in the Netherlands

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,100	55 Pages	Euromonitor International	May, 2023	EP17949127

Best Price Guarantee
Price	from $2,100
Length	55 Pages
Publisher	Euromonitor International
Published Date	May, 2023
SKU	EP17949127

Pet Care in the Netherlands

During 2023, significant downtrading was seen in the pet care market in the Netherlands. Thanks to rising inflation in the country, many pet owners were struggling to afford to keep their pets, with some having to give them up. Despite this, many wealthier households continued to take on pets, which helped the pet population to grow. It is popular in the Netherlands to have pets with this popularity rising further since the onset of the pandemic and increased working from home. There was also gr...

Euromonitor International's Pet Care in Netherlands report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Pet Food, Pet Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Pet Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Pet Care in the Netherlands
Euromonitor International
May 2023
List Of Contents And Tables
PET CARE IN THE NETHERLANDS
EXECUTIVE SUMMARY
Pet care in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for pet care?
MARKET INDICATORS: Table 1 Pet Populations 2018-2023
MARKET DATA: Table 2 Sales of Pet Food by Category: Volume 2018-2023; Table 3 Sales of Pet Care by Category: Value 2018-2023; Table 4 Sales of Pet Food by Category: % Volume Growth 2018-2023; Table 5 Sales of Pet Care by Category: % Value Growth 2018-2023; Table 6 NBO Company Shares of Pet Food: % Value 2018-2022; Table 7 LBN Brand Shares of Pet Food: % Value 2019-2022; Table 8 NBO Company Shares of Dog and Cat Food: % Value 2018-2022; Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2019-2022; Table 10 Penetration of Private Label in Pet Care by Category: % Value 2018-2023; Table 11 Distribution of Pet Care by Format: % Value 2018-2023; Table 12 Distribution of Pet Care by Format and Category: % Value 2023; Table 13 Distribution of Dog and Cat Food by Format: % Value 2018-2023; Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2023; Table 15 Forecast Sales of Pet Food by Category: Volume 2023-2028; Table 16 Forecast Sales of Pet Care by Category: Value 2023-2028; Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2023-2028; Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES: Summary 1 Research Sources
DOG FOOD IN THE NETHERLANDS
KEY DATA FINDINGS
2023 DEVELOPMENTS
Positive but slowing growth for dog food in 2023 due to the rising cost of living
Healthier and more sustainable choices characterise the category boosted by the pet humanisation trend
Kiezebrink pushes raw food trend in dog food while Vitakraft launches veggie snacks
PROSPECTS AND OPPORTUNITIES
Premium dry and premium wet food drive growth over forecast period
Manufacturers and supermarkets engage in strategies to provide greater product information and a wider range of breed-specific products
Sustainability in ingredient usage and in product manufacture become increasingly important to consumers, to which industry players respond
CATEGORY INDICATORS: Table 19 Dog Owning Households: % Analysis 2018-2023; Table 20 Dog Population 2018-2023; Table 21 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2018-2023
CATEGORY DATA: Summary 2 Dog Food by Price Band 2023; Table 22 Sales of Dog Food by Category: Volume 2018-2023; Table 23 Sales of Dog Food by Category: Value 2018-2023; Table 24 Sales of Dog Food by Category: % Volume Growth 2018-2023; Table 25 Sales of Dog Food by Category: % Value Growth 2018-2023; Table 26 Sales of Dry Dog Food by Life-Cycle: % Value 2018-2023; Table 27 Sales of Wet Dog Food by Life-Cycle: % Value 2018-2023; Table 28 NBO Company Shares of Dog Food: % Value 2018-2022; Table 29 LBN Brand Shares of Dog Food: % Value 2019-2022; Table 30 LBN Brand Shares of Dog Treats and Mixers: % Value 2019-2022; Table 31 Distribution of Dog Food by Format: % Value 2018-2023; Table 32 Forecast Sales of Dog Food by Category: Volume 2023-2028; Table 33 Forecast Sales of Dog Food by Category: Value 2023-2028; Table 34 Forecast Sales of Dog Food by Category: % Volume Growth 2023-2028; Table 35 Forecast Sales of Dog Food by Category: % Value Growth 2023-2028
CAT FOOD IN THE NETHERLANDS
KEY DATA FINDINGS
2023 DEVELOPMENTS
Price rises force cat owners to trade down from wet to dry cat food in a bid to make savings
Manufacturers focus on producing real meat moist or semi-moist snacks that are palatable to cats and which comply with owners’ desire for healthy products
Cat population continues to grow though growth slows putting downward pressure on cat food volume sales
PROSPECTS AND OPPORTUNITIES
Rising cost of living and ongoing energy crisis provide a boost for private label over the forecast period
Demand for economy and mid-priced brands and convenience drive sales via retail e-commerce and supermarkets
Despite the greater popularity of low and mid-priced brands, premium wet and dry cat food sees higher growth over the forecast period in line with the ongoing premiumisation trend
CATEGORY INDICATORS: Table 36 Cat Owning Households: % Analysis 2018-2023; Table 37 Cat Population 2018-2023; Table 38 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2018-2023
CATEGORY DATA: Summary 3 Cat Food by Price Band 2023; Table 39 Sales of Cat Food by Category: Volume 2018-2023; Table 40 Sales of Cat Food by Category: Value 2018-2023; Table 41 Sales of Cat Food by Category: % Volume Growth 2018-2023; Table 42 Sales of Cat Food by Category: % Value Growth 2018-2023; Table 43 Sales of Dry Cat Food by Life-Cycle: % Value 2018-2023; Table 44 Sales of Wet Cat Food by Life-Cycle: % Value 2018-2023; Table 45 NBO Company Shares of Cat Food: % Value 2018-2022; Table 46 LBN Brand Shares of Cat Food: % Value 2019-2022; Table 47 LBN Brand Shares of Cat Treats and Mixers: % Value 2019-2022; Table 48 Distribution of Cat Food by Format: % Value 2018-2023; Table 49 Forecast Sales of Cat Food by Category: Volume 2023-2028; Table 50 Forecast Sales of Cat Food by Category: Value 2023-2028; Table 51 Forecast Sales of Cat Food by Category: % Volume Growth 2023-2028; Table 52 Forecast Sales of Cat Food by Category: % Value Growth 2023-2028
OTHER PET FOOD IN THE NETHERLANDS
KEY DATA FINDINGS
2023 DEVELOPMENTS
Low growth in the other pet population causes a slowdown in volume demand for other pet food, especially fish and small mammal/reptile food.
Premiumisation in bird food stimulated by breed-specific products and a broader product selection
Home improvement and gardening stores gathers momentum in other pet food
PROSPECTS AND OPPORTUNITIES
Stagnation of other pet food over the forecast period due to category stagnation, low other pet population growth and an expanded government list of animals banned from being kept as pets
Rising prices affect volume sales as consumers reduce the quantities they buy
Declining share of pet shops and superstores in other pet food while home improvement and gardening stores and retail e-commerce gain ground
CATEGORY INDICATORS: Table 53 Other Pet Population 2018-2023
CATEGORY DATA: Table 54 Sales of Other Pet Food by Category: Volume 2018-2023; Table 55 Sales of Other Pet Food by Category: Value 2018-2023; Table 56 Sales of Other Pet Food by Category: % Volume Growth 2018-2023; Table 57 Sales of Other Pet Food by Category: % Value Growth 2018-2023; Table 58 LBN Brand Shares of Bird Food: % Value 2019-2022; Table 59 LBN Brand Shares of Fish Food: % Value 2019-2022; Table 60 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2019-2022; Table 61 Distribution of Other Pet Food by Format: % Value 2018-2023; Table 62 Forecast Sales of Other Pet Food by Category: Volume 2023-2028; Table 63 Forecast Sales of Other Pet Food by Category: Value 2023-2028; Table 64 Forecast Sales of Other Pet Food by Category: % Volume Growth 2023-2028; Table 65 Forecast Sales of Other Pet Food by Category: % Value Growth 2023-2028
PET PRODUCTS IN THE NETHERLANDS
KEY DATA FINDINGS
2023 DEVELOPMENTS
Sales of pet products are driven by other pet products
Supermarkets and pet superstores endeavour to maintain unit prices in cat litter as volume sales register slow growth
Rising cost of living encourages pet owners to avoid expensive visits to vets and opt for OTC methods of treatment as well as advice from other pet care professionals
PROSPECTS AND OPPORTUNITIES
Strong growth of retail e-commerce over the forecast period thanks to the wide range of players and products available in the channel
Growing popularity of pet healthcare mirrors trends among humans, especially in dietary supplements, while cat litter continues to embrace natural and chemical-free formulas
Growth in other pet products driven by accessories
CATEGORY DATA: Table 66 Sales of Pet Products by Category: Value 2018-2023; Table 67 Sales of Pet Products by Category: % Value Growth 2018-2023; Table 68 Sales of Pet Healthcare by Type: % Value 2018-2023; Table 69 Sales of Other Pet Products by Type: % Value 2018-2023; Table 70 NBO Company Shares of Pet Products: % Value 2018-2022; Table 71 LBN Brand Shares of Pet Products: % Value 2019-2022; Table 72 Distribution of Pet Products by Format: % Value 2018-2023; Table 73 Forecast Sales of Pet Products by Category: Value 2023-2028; Table 74 Forecast Sales of Pet Products by Category: % Value Growth 2023-2028