Pet Care in Japan

Pet Care in Japan


Further price increases across pet care in Japan are evident, helping to drive up retail value sales in 2024. On the other hand, overall demand for some pet care products continues to decline, in line with an overall fall in the pet population. However, the volume of pet food per animal is only experiencing a marginal drop.

Euromonitor International's Pet Care in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Pet Food, Pet Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Pet Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Pet Care in Japan
Euromonitor International
April 2024
List Of Contents And Tables
PET CARE IN JAPAN
EXECUTIVE SUMMARY
Pet care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for pet care?
MARKET INDICATORS
Table 1 Pet Populations 2019-2024
MARKET DATA
Table 2 Sales of Pet Food by Category: Volume 2019-2024
Table 3 Sales of Pet Care by Category: Value 2019-2024
Table 4 Sales of Pet Food by Category: % Volume Growth 2019-2024
Table 5 Sales of Pet Care by Category: % Value Growth 2019-2024
Table 6 NBO Company Shares of Pet Food: % Value 2019-2023
Table 7 LBN Brand Shares of Pet Food: % Value 2020-2023
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2019-2023
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2020-2023
Table 10 Penetration of Private Label in Pet Care by Category: % Value 2019-2024
Table 11 Distribution of Pet Care by Format: % Value 2019-2024
Table 12 Distribution of Pet Care by Format and Category: % Value 2024
Table 13 Distribution of Dog and Cat Food by Format: % Value 2019-2024
Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2024
Table 15 Forecast Sales of Pet Food by Category: Volume 2024-2029
Table 16 Forecast Sales of Pet Care by Category: Value 2024-2029
Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2024-2029
Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources
DOG FOOD IN JAPAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Functional dog food leads growth
Increasing availability of wet snacks impacts demand for wet dog food
E-commerce remains leading distribution channel for dog food
PROSPECTS AND OPPORTUNITIES
Decrease in number of dogs is inevitable, but premiumisation will continue
Increasing price of imported items benefits domestic brands
Humanisation of dog food
CATEGORY INDICATORS
Table 41 Dog Owning Households: % Analysis 2019-2024
Table 42 Dog Population 2019-2024
Table 43 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2019-2024
CATEGORY DATA
Summary 2 Dog Food by Price Band 2024
Table 44 Sales of Dog Food by Category: Volume 2019-2024
Table 45 Sales of Dog Food by Category: Value 2019-2024
Table 46 Sales of Dog Food by Category: % Volume Growth 2019-2024
Table 47 Sales of Dog Food by Category: % Value Growth 2019-2024
Table 48 Sales of Dry Dog Food by Life-Cycle: % Value 2019-2024
Table 49 Sales of Wet Dog Food by Life-Cycle: % Value 2019-2024
Table 50 NBO Company Shares of Dog Food: % Value 2019-2023
Table 51 LBN Brand Shares of Dog Food: % Value 2020-2023
Table 52 LBN Brand Shares of Dog Treats and Mixers: % Value 2020-2023
Table 53 Distribution of Dog Food by Format: % Value 2019-2024
Table 54 Forecast Sales of Dog Food by Category: Volume 2024-2029
Table 55 Forecast Sales of Dog Food by Category: Value 2024-2029
Table 56 Forecast Sales of Dog Food by Category: % Volume Growth 2024-2029
Table 57 Forecast Sales of Dog Food by Category: % Value Growth 2024-2029
CAT FOOD IN JAPAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Price increases lead to positive value growth of cat food
Functional cat food is popular option among pet owners
Drugstores and e-commerce continue to gain share of distribution
PROSPECTS AND OPPORTUNITIES
Rise in cat population to support demand for dry cat food and cat treats
Increasing price of imports gives advantages to domestic brands
Cat treats and mixers to diversify and expand
CATEGORY INDICATORS
Table 58 Cat Owning Households: % Analysis 2019-2024
Table 59 Cat Population 2019-2024
Table 60 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2019-2024
CATEGORY DATA
Summary 3 Cat Food by Price Band 2024
Table 61 Sales of Cat Food by Category: Volume 2019-2024
Table 62 Sales of Cat Food by Category: Value 2019-2024
Table 63 Sales of Cat Food by Category: % Volume Growth 2019-2024
Table 64 Sales of Cat Food by Category: % Value Growth 2019-2024
Table 65 Sales of Dry Cat Food by Life-Cycle: % Value 2019-2024
Table 66 Sales of Wet Cat Food by Life-Cycle: % Value 2019-2024
Table 67 NBO Company Shares of Cat Food: % Value 2019-2023
Table 68 LBN Brand Shares of Cat Food: % Value 2020-2023
Table 69 LBN Brand Shares of Cat Treats and Mixers: % Value 2020-2023
Table 70 Distribution of Cat Food by Format: % Value 2019-2024
Table 71 Forecast Sales of Cat Food by Category: Volume 2024-2029
Table 72 Forecast Sales of Cat Food by Category: Value 2024-2029
Table 73 Forecast Sales of Cat Food by Category: % Volume Growth 2024-2029
Table 74 Forecast Sales of Cat Food by Category: % Value Growth 2024-2029
OTHER PET FOOD IN JAPAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
While killifish enjoy a boom, large-sized fish such as carp are in decline
Small mammal/reptile food remains the largest value category of other pet food
PROSPECTS AND OPPORTUNITIES
Maturity of other pet population set to slow volume sales growth
Concepts popular in dog and cat food emerging in other pet food
CATEGORY INDICATORS
Table 19 Other Pet Population 2019-2024
CATEGORY DATA
Table 20 Sales of Other Pet Food by Category: Volume 2019-2024
Table 21 Sales of Other Pet Food by Category: Value 2019-2024
Table 22 Sales of Other Pet Food by Category: % Volume Growth 2019-2024
Table 23 Sales of Other Pet Food by Category: % Value Growth 2019-2024
Table 24 LBN Brand Shares of Bird Food: % Value 2020-2023
Table 25 LBN Brand Shares of Fish Food: % Value 2020-2023
Table 26 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2020-2023
Table 27 Distribution of Other Pet Food by Format: % Value 2019-2024
Table 28 Forecast Sales of Other Pet Food by Category: Volume 2024-2029
Table 29 Forecast Sales of Other Pet Food by Category: Value 2024-2029
Table 30 Forecast Sales of Other Pet Food by Category: % Volume Growth 2024-2029
Table 31 Forecast Sales of Other Pet Food by Category: % Value Growth 2024-2029
PET PRODUCTS IN JAPAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Hygiene products continue to drive sales growth
Unicharm launches innovative pet sheet for dogs
PROSPECTS AND OPPORTUNITIES
Pet tech and Chinese products expand mainly online
Major players from human packaged food join pet dietary supplements
CATEGORY DATA
Table 32 Sales of Pet Products by Category: Value 2019-2024
Table 33 Sales of Pet Products by Category: % Value Growth 2019-2024
Table 34 Sales of Pet Healthcare by Type: % Value 2019-2024
Table 35 Sales of Other Pet Products by Type: % Value 2019-2024
Table 36 NBO Company Shares of Pet Products: % Value 2019-2023
Table 37 LBN Brand Shares of Pet Products: % Value 2020-2023
Table 38 Distribution of Pet Products by Format: % Value 2019-2024
Table 39 Forecast Sales of Pet Products by Category: Value 2024-2029
Table 40 Forecast Sales of Pet Products by Category: % Value Growth 2024-2029

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