Pet Care in Ireland


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Pet Care in Ireland

Irish pet care saw a boom in sales in 2020 following the outbreak of COVID-19 and the category is set to see steady growth in current value terms in 2022. The pet population rose as a result of the home seclusion seen in response to the pandemic and has continued to stimulate sales across pet care in 2022. Ireland is well-known for the high-quality raw materials it produces, which includes grass-fed animal cultivation, and this has helped it to meet the growing demand for premium pet food.

Euromonitor International's Pet Care in Ireland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Pet Food, Pet Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Pet Care market;
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Pet Care in Ireland
Euromonitor International
June 2022
List Of Contents And Tables
PET CARE IN IRELAND
EXECUTIVE SUMMARY
Pet care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for pet care?
MARKET INDICATORS
Table 1 Pet Populations 2017-2022
MARKET DATA
Table 2 Sales of Pet Food by Category: Volume 2017-2022
Table 3 Sales of Pet Care by Category: Value 2017-2022
Table 4 Sales of Pet Food by Category: % Volume Growth 2017-2022
Table 5 Sales of Pet Care by Category: % Value Growth 2017-2022
Table 6 NBO Company Shares of Pet Food: % Value 2017-2021
Table 7 LBN Brand Shares of Pet Food: % Value 2018-2021
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2017-2021
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2018-2021
Table 10 Penetration of Private Label in Pet Care by Category: % Value 2017-2022
Table 11 Distribution of Pet Care by Format: % Value 2017-2022
Table 12 Distribution of Pet Care by Format and Category: % Value 2022
Table 13 Distribution of Dog and Cat Food by Format: % Value 2017-2022
Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2022
Table 15 Forecast Sales of Pet Food by Category: Volume 2022-2027
Table 16 Forecast Sales of Pet Care by Category: Value 2022-2027
Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2022-2027
Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
DOG FOOD IN IRELAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Brands using marketing activities to build a stronger bond between dogs and their owners
Insects attract attention as a new protein source for dog food
Dog food continues to benefit from premiumisation
PROSPECTS AND OPPORTUNITIES
Polarisation expected as economic pressures and pet humanisation influence purchasing decisions
Small pet shops expected to benefit from post-pandemic shopping behaviour and expert knowledge
Dog food manufacturers expected to remain focused on evolution over revolution
CATEGORY INDICATORS
Table 19 Dog Owning Households: % Analysis 2017-2022
Table 20 Dog Population 2017-2022
Table 21 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2017-2022
CATEGORY DATA
Summary 2 Dog Food by Price Band 2022
Table 22 Sales of Dog Food by Category: Volume 2017-2022
Table 23 Sales of Dog Food by Category: Value 2017-2022
Table 24 Sales of Dog Food by Category: % Volume Growth 2017-2022
Table 25 Sales of Dog Food by Category: % Value Growth 2017-2022
Table 26 Sales of Dry Dog Food by Life-Cycle: % Value 2017-2022
Table 27 Sales of Wet Dog Food by Life-Cycle: % Value 2017-2022
Table 28 NBO Company Shares of Dog Food: % Value 2017-2021
Table 29 LBN Brand Shares of Dog Food: % Value 2018-2021
Table 30 LBN Brand Shares of Dog Treats and Mixers: % Value 2018-2021
Table 31 Distribution of Dog Food by Format: % Value 2017-2022
Table 32 Forecast Sales of Dog Food by Category: Volume 2022-2027
Table 33 Forecast Sales of Dog Food by Category: Value 2022-2027
Table 34 Forecast Sales of Dog Food by Category: % Volume Growth 2022-2027
Table 35 Forecast Sales of Dog Food by Category: % Value Growth 2022-2027
CAT FOOD IN IRELAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Pet parenting shaping cat food
Growing cat population helps to sustain sales
Wet cat food fuelling sales
PROSPECTS AND OPPORTUNITIES
E-commerce still full of potential
Stagnating cat population likely to limit the growth potential of cat food
Local companies and private label set to be among the big winners in the current climate
CATEGORY INDICATORS
Table 36 Cat Owning Households: % Analysis 2017-2022
Table 37 Cat Population 2017-2022
Table 38 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2017-2022
CATEGORY DATA
Summary 3 Cat Food by Price Band 2022
Table 39 Sales of Cat Food by Category: Volume 2017-2022
Table 40 Sales of Cat Food by Category: Value 2017-2022
Table 41 Sales of Cat Food by Category: % Volume Growth 2017-2022
Table 42 Sales of Cat Food by Category: % Value Growth 2017-2022
Table 43 Sales of Dry Cat Food by Life-Cycle: % Value 2017-2022
Table 44 Sales of Wet Cat Food by Life-Cycle: % Value 2017-2022
Table 45 NBO Company Shares of Cat Food: % Value 2017-2021
Table 46 LBN Brand Shares of Cat Food: % Value 2018-2021
Table 47 LBN Brand Shares of Cat Treats and Mixers: % Value 2018-2021
Table 48 Distribution of Cat Food by Format: % Value 2017-2022
Table 49 Forecast Sales of Cat Food by Category: Volume 2022-2027
Table 50 Forecast Sales of Cat Food by Category: Value 2022-2027
Table 51 Forecast Sales of Cat Food by Category: % Volume Growth 2022-2027
Table 52 Forecast Sales of Cat Food by Category: % Value Growth 2022-2027
OTHER PET FOOD IN IRELAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Stagnation in the other pet population limits growth opportunities
New product development focuses on improvements over true innovations
Competitive landscape remains fragmented
PROSPECTS AND OPPORTUNITIES
Stagnation in the other pet population likely to limit growth opportunities
Economic pressures and premiumisation could lead to polarisation within other pet food
Manufacturers lack incentives to invest in other pet food
CATEGORY INDICATORS
Table 53 Other Pet Population 2017-2022
CATEGORY DATA
Table 54 Sales of Other Pet Food by Category: Volume 2017-2022
Table 55 Sales of Other Pet Food by Category: Value 2017-2022
Table 56 Sales of Other Pet Food by Category: % Volume Growth 2017-2022
Table 57 Sales of Other Pet Food by Category: % Value Growth 2017-2022
Table 58 LBN Brand Shares of Bird Food: % Value 2018-2021
Table 59 LBN Brand Shares of Fish Food: % Value 2018-2021
Table 60 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2018-2021
Table 61 Distribution of Other Pet Food by Format: % Value 2017-2022
Table 62 Forecast Sales of Other Pet Food by Category: Volume 2022-2027
Table 63 Forecast Sales of Other Pet Food by Category: Value 2022-2027
Table 64 Forecast Sales of Other Pet Food by Category: % Volume Growth 2022-2027
Table 65 Forecast Sales of Other Pet Food by Category: % Value Growth 2022-2027
PET PRODUCTS IN IRELAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
New and innovative pet products appearing in the market
Pet humanisation trend supports spending on pet products
Premiumisation driving value growth
PROSPECTS AND OPPORTUNITIES
Workforce shortages and supply disruption could affect sales of pet products
Pet humanisation likely to remain a key influence on sales of pet products
Private label likely to retain a key role in pet products despite increasing competition
CATEGORY DATA
Table 66 Sales of Pet Products by Category: Value 2017-2022
Table 67 Sales of Pet Products by Category: % Value Growth 2017-2022
Table 68 Sales of Pet Healthcare by Type: % Value 2017-2022
Table 69 Sales of Other Pet Products by Type: % Value 2017-2022
Table 70 NBO Company Shares of Pet Products: % Value 2017-2021
Table 71 LBN Brand Shares of Pet Products: % Value 2018-2021
Table 72 Distribution of Pet Products by Format: % Value 2017-2022
Table 73 Forecast Sales of Pet Products by Category: Value 2022-2027
Table 74 Forecast Sales of Pet Products by Category: % Value Growth 2022-2027

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