Pet Care in Germany

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,100	55 Pages	Euromonitor International	November, 2023	EP18295155

Best Price Guarantee
Price	from $2,100
Length	55 Pages
Publisher	Euromonitor International
Published Date	November, 2023
SKU	EP18295155

Pet Care in Germany

2023 is an interesting year in terms of developments in the German pet care industry. The pandemic years meant growth for pet care since owners were spending greater time at home with their pets, increasing their desire to treat them, while also enjoying larger disposable incomes as they were unable to travel or spend on other leisure options such as foodservice. This offered optimism to industry players, which focused on premiumisation and humanisation trends, appealing to consumers who were wi...

Euromonitor International's Pet Care in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Pet Food, Pet Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Pet Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Pet Care in Germany
Euromonitor International
November 2023
List Of Contents And Tables
PET CARE IN GERMANY
EXECUTIVE SUMMARY
Pet care in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for pet care?
MARKET INDICATORS: Table 1 Pet Populations 2018-2023
MARKET DATA: Table 2 Sales of Pet Food by Category: Volume 2018-2023; Table 3 Sales of Pet Care by Category: Value 2018-2023; Table 4 Sales of Pet Food by Category: % Volume Growth 2018-2023; Table 5 Sales of Pet Care by Category: % Value Growth 2018-2023; Table 6 NBO Company Shares of Pet Food: % Value 2018-2022; Table 7 LBN Brand Shares of Pet Food: % Value 2019-2022; Table 8 NBO Company Shares of Dog and Cat Food: % Value 2018-2022; Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2019-2022; Table 10 Penetration of Private Label in Pet Care by Category: % Value 2018-2023; Table 11 Distribution of Pet Care by Format: % Value 2018-2023; Table 12 Distribution of Pet Care by Format and Category: % Value 2023; Table 13 Distribution of Dog and Cat Food by Format: % Value 2018-2023; Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2023; Table 15 Forecast Sales of Pet Food by Category: Volume 2023-2028; Table 16 Forecast Sales of Pet Care by Category: Value 2023-2028; Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2023-2028; Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES: Summary 1 Research Sources
DOG FOOD IN GERMANY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Dynamics between price segments change due to inflation
Private label dog food benefits from inflationary pressures
Raw food and frozen meat gains relevance across retailers
PROSPECTS AND OPPORTUNITIES
Dog food subscription services expected to attract more consumers in the future
Alternative protein sources such as plant-based or insect-derived set to further grow
Innovation in snacks will continue to develop to offer variety
CATEGORY INDICATORS: Table 19 Dog Owning Households: % Analysis 2018-2023; Table 20 Dog Population 2018-2023; Table 21 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2018-2023
CATEGORY DATA: Summary 2 Dog Food by Price Band 2023; Table 22 Sales of Dog Food by Category: Volume 2018-2023; Table 23 Sales of Dog Food by Category: Value 2018-2023; Table 24 Sales of Dog Food by Category: % Volume Growth 2018-2023; Table 25 Sales of Dog Food by Category: % Value Growth 2018-2023; Table 26 Sales of Dry Dog Food by Life-Cycle: % Value 2018-2023; Table 27 Sales of Wet Dog Food by Life-Cycle: % Value 2018-2023; Table 28 NBO Company Shares of Dog Food: % Value 2018-2022; Table 29 LBN Brand Shares of Dog Food: % Value 2019-2022; Table 30 LBN Brand Shares of Dog Treats and Mixers: % Value 2019-2022; Table 31 Distribution of Dog Food by Format: % Value 2018-2023; Table 32 Forecast Sales of Dog Food by Category: Volume 2023-2028; Table 33 Forecast Sales of Dog Food by Category: Value 2023-2028; Table 34 Forecast Sales of Dog Food by Category: % Volume Growth 2023-2028; Table 35 Forecast Sales of Dog Food by Category: % Value Growth 2023-2028
CAT FOOD IN GERMANY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Inflation and increasing cost of raw materials drive up price of cat food
Premiumisation drops due to consumers budgeting and choosing cheaper options
Wet food continues to outperform dry food across price segments
PROSPECTS AND OPPORTUNITIES
Enriched cat food will continue to develop due to owners prioritising their cats’ health
Cat treats and mixers to develop further over the forecast period
Sustainability will remain relevant for several aspects of the industry
CATEGORY INDICATORS: Table 36 Cat Owning Households: % Analysis 2018-2023; Table 37 Cat Population 2018-2023; Table 38 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2018-2023
CATEGORY DATA: Summary 3 Cat Food by Price Band 2023; Table 39 Sales of Cat Food by Category: Volume 2018-2023; Table 40 Sales of Cat Food by Category: Value 2018-2023; Table 41 Sales of Cat Food by Category: % Volume Growth 2018-2023; Table 42 Sales of Cat Food by Category: % Value Growth 2018-2023; Table 43 Sales of Dry Cat Food by Life-Cycle: % Value 2018-2023; Table 44 Sales of Wet Cat Food by Life-Cycle: % Value 2018-2023; Table 45 NBO Company Shares of Cat Food: % Value 2018-2022; Table 46 LBN Brand Shares of Cat Food: % Value 2019-2022; Table 47 LBN Brand Shares of Cat Treats and Mixers: % Value 2019-2022; Table 48 Distribution of Cat Food by Format: % Value 2018-2023; Table 49 Forecast Sales of Cat Food by Category: Volume 2023-2028; Table 50 Forecast Sales of Cat Food by Category: Value 2023-2028; Table 51 Forecast Sales of Cat Food by Category: % Volume Growth 2023-2028; Table 52 Forecast Sales of Cat Food by Category: % Value Growth 2023-2028
OTHER PET FOOD IN GERMANY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Declining interest in aquariums depresses volume growth of fish food
Birds remain niche pet option despite upturn during pandemic
Small mammal population stagnates but ownership remains an option where dogs and cats are too expensive
PROSPECTS AND OPPORTUNITIES
Addressing niche consumers likely to be strategy for players to grow
Enriched options will drive growth of food targeting fish, small mammals and birds
Population development will dictate the future of the category
CATEGORY INDICATORS: Table 53 Other Pet Population 2018-2023
CATEGORY DATA: Table 54 Sales of Other Pet Food by Category: Volume 2018-2023; Table 55 Sales of Other Pet Food by Category: Value 2018-2023; Table 56 Sales of Other Pet Food by Category: % Volume Growth 2018-2023; Table 57 Sales of Other Pet Food by Category: % Value Growth 2018-2023; Table 58 LBN Brand Shares of Bird Food: % Value 2019-2022; Table 59 LBN Brand Shares of Fish Food: % Value 2019-2022; Table 60 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2019-2022; Table 61 Distribution of Other Pet Food by Format: % Value 2018-2023; Table 62 Forecast Sales of Other Pet Food by Category: Volume 2023-2028; Table 63 Forecast Sales of Other Pet Food by Category: Value 2023-2028; Table 64 Forecast Sales of Other Pet Food by Category: % Volume Growth 2023-2028; Table 65 Forecast Sales of Other Pet Food by Category: % Value Growth 2023-2028
PET PRODUCTS IN GERMANY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Technology and connectivity remain major trend for pet products
Subdued growth for non-essential pet dietary supplements as pet owners look to control their budgets
Consumers tend to choose more affordable options via e-commerce
PROSPECTS AND OPPORTUNITIES
Product development will resume only after price sensitivity wanes
Personalisation to play larger role across pet products
Sustainability to be increasingly taken into account by both consumers and players
CATEGORY DATA: Table 66 Sales of Pet Products by Category: Value 2018-2023; Table 67 Sales of Pet Products by Category: % Value Growth 2018-2023; Table 68 Sales of Pet Healthcare by Type: % Value 2018-2023; Table 69 Sales of Other Pet Products by Type: % Value 2018-2023; Table 70 NBO Company Shares of Pet Products: % Value 2018-2022; Table 71 LBN Brand Shares of Pet Products: % Value 2019-2022; Table 72 Distribution of Pet Products by Format: % Value 2018-2023; Table 73 Forecast Sales of Pet Products by Category: Value 2023-2028; Table 74 Forecast Sales of Pet Products by Category: % Value Growth 2023-2028