Consumer Values and Behaviour in Peru
This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.
Euromonitor's Consumer Values and Behaviour in Peru report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Values market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Scope
- Consumer values and behaviour in Peru
- Consumers prioritise taking precautions for health and safety when leaving home
- Baby boomers are most comfortable expressing their identity openly with friends and family
- Consumers in Peru have a habit of testing out new offerings and services
- Millennials are most willing to test new products and services
- Peruvian consumers anticipate that their level of happiness will increase in the future
- Older generations anticipate they will have more free time for themselves
- While at home, consumers in Peru frequently connect virtually with friends or family
- Safe location is the most desired home feature
- Consumers in Peru prefer to prepare meals themselves
- Peruvians say that someone else in the household typically cooks for them
- Younger generations have voiced their aversion to cooking
- Healthy ingredients in food and beverages remains top of the list for Peruvian consumers
- Younger generations expect to be employed close to their homes
- Consumers in Peru primarily desire to be sure of stability in employment
- Peruvians uphold a division between their job and private life
- Online interactions with friends are preferred over in-person socialising
- Baby boomers maintain the strongest desire for face-to-face interactions with friends
- Consumers' top travel motivation is unwinding
- Millennials expect family-orientated and child-friendly options when travelling
- Peruvians most frequently participate in less strenuous exercise such as walking or hiking
- Older generations frequently participate in other intensive physical activities
- Baby boomers spend most time undertaking stress-reduction and mental wellbeing activities
- Consumers are feeling uneasy about the effects of climate change
- Consumers are actively pursuing environmentally-conscious lifestyles
- Sustainable packaging remains front of mind in terms of green behaviours and activism
- Peruvian consumers use social and political media to share their views
- Peruvian consumers love exploring shopping malls, far above the global average
- Gen X prefer purchasing a smaller quantity of items, but of superior quality
- Far below the global average, Peruvians are not willing to buy pre-owned goods
- Gen X are most committed to brands they are loyal to
- Peruvian consumers are drawn to digital platforms for streaming online content
- Peruvians expect to increase spending on education in the near future
- Millennials have the highest intention of upskilling by planned spending on education
- Peruvians have the ability to consistently set aside a portion of their earnings
- Younger generations depend on credit cards and overdrafts to manage day-to-day costs
- Baby boomers are less concerned about saving and are expected to spend more in future
- Peruvian consumers actively manage data sharing and privacy settings
- Baby boomers prefer engaging in virtual reality rather than in the physical world
- Peruvian consumers utilise a range of messaging or communication apps
- Younger generations more frequently use price comparison sites
- Gen Z are at the forefront when using apps to track health or fitness
- Peruvians show support for companies by following their social media updates
- Baby boomers boost brands' online visibility
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