Consumer Lifestyles in Peru
Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations, and aligning them with broader trends.
Euromonitor's Consumer Lifestyles in Peru report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Overview market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Scope
- Consumer landscape in Peru 2024
- Personal traits and values
- Peruvians are concerned about the rising cost of everyday goods
- Gen X love spending and prioritizing time with their children
- Peruvians find it important to experience other cultures
- Millennials feel most strongly that it is important to spend money on experiences
- Majority of Peruvians feeling positive about their futures
- Personal traits and values survey highlights
- Home life and leisure time
- Baby boomers are the most likely generation to exercise at home
- Gen X is Peru’s most active generation on social media
- Baby boomers value smart home functionality more than other generations do
- Safe location remains the number one home feature for all generations
- Consumers in Peru look for relaxation when travelling
- Home life and leisure time survey highlights
- Eating and dietary habits
- Peruvian consumers look for healthy ingredients in food and beverages
- Younger generations tend to have less time for cooking
- Consumers in Peru cook and prepare their own meals at least once a day
- Older generations more likely to avoid meat or fish
- Consumers more likely to pay more for products with health and nutritional properties
- Eating and dietary habits survey highlights
- Working life
- Baby boomers want employers that take social and ethical responsibilities seriously
- Peruvians desire a strong work-life balance
- Younger generations more driven by higher salaries
- Peruvian consumers have entrepreneurial ambitions
- Working life survey highlights
- Health and wellness
- Running or jogging weekly remains the most frequent ex ercise routine in Peru
- Meditation is the most popular stress-reduction activity amongst Peruvians
- Peruvians most influenced by health and nutritional properties when buying healthy food
- Gen Z and baby boomers most ardent users of health- or fitness-tracking apps
- Health and wellness survey highlights
- Shopping and spending
- Peruvians enjoy finding deals
- Gen X enjoy shopping malls more than other generations in Peru do
- Gen X seek products with unambiguous labels
- Gen Z most willing to buy second-hand products
- Consumers in Peru often donate used items to a charity or non-profit
- Gen X most likely to access customer support via social media
- Consumers in Peru place a lot of trust in friends and family recommendations
- Saving more and spending less is a major intention for future expenditure
- Gen X not comfortable with their current financial standing
- Shopping and spending survey highlights
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