Personal Luxury in Germany


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Personal Luxury in Germany

After a year of seeing a worse performance than many other categories within personal luxury in 2020, luxury leather goods performed strongly in Germany in 2021, seeing a double-digit current value increase. In part, this above-average performance can be attributed to the softer restrictions in place for travel, which favoured items related to this activity, whether for leisure or business. In addition, with the partial return to formal working environments and the reopening of restaurants, soci...

Euromonitor International's Personal Luxury in Germany report offers a comprehensive guide to the size and shape of the Personal Luxury market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Personal Luxury retailing along with the development of consumers’ shopping patterns. Forecasts to 2026 illustrate how the market is set to change

Product coverage: Designer Apparel and Footwear (Ready-to-Wear), Luxury Eyewear, Luxury Jewellery, Luxury Leather Goods, Luxury Portable Consumer Electronics, Luxury Timepieces, Luxury Writing Instruments and Stationery, Super Premium Beauty and Personal Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Personal Luxury market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Personal Luxury in Germany
Euromonitor International
April 2022
List Of Contents And Tables
PERSONAL LUXURY IN GERMANY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Luxury leather goods leads in terms of value growth in 2021
Local residents dictate the performance of personal luxury
E-commerce expands rapidly in personal luxury
PROSPECTS AND OPPORTUNITIES
Designer apparel and footwear shows strong growth potential
International expenditure set to surpass 2019 level in the forecast period
Store-based retailers to gradually lose part of its relevance in the industry
CATEGORY DATA
Table 1 Sales of Personal Luxury by Category: Value 2016-2021
Table 2 Sales of Personal Luxury by Category: % Value Growth 2016-2021
Table 3 NBO Company Shares of Personal Luxury: % Value 2016-2020
Table 4 LBN Brand Shares of Personal Luxury: % Value 2017-2020
Table 5 Distribution of Personal Luxury by Format: % Value 2016-2021
Table 6 Forecast Sales of Personal Luxury by Category: Value 2021-2026
Table 7 Forecast Sales of Personal Luxury by Category: % Value Growth 2021-2026
LUXURY GOODS IN GERMANY
EXECUTIVE SUMMARY
Strong recovery despite prolonged disruption caused by the pandemic
The pandemic necessitates the e-commerce route
Personal luxury brands keep losing ground to premium and luxury cars
Lockdowns in 2021 further improve the performance of e-commerce
Luxury goods expected to grow solidly across categories
MARKET DATA
Table 8 Sales of Luxury Goods by Category: Value 2016-2021
Table 9 Sales of Luxury Goods by Category: % Value Growth 2016-2021
Table 10 Inbound Receipts for Luxury Goods by Country of Origin: Value 2016-2021
Table 11 NBO Company Shares of Luxury Goods: % Value 2016-2020
Table 12 LBN Brand Shares of Luxury Goods: % Value 2017-2020
Table 13 Distribution of Luxury Goods by Format and Category: % Value 2021
Table 14 Forecast Sales of Luxury Goods by Category: Value 2021-2026
Table 15 Forecast Sales of Luxury Goods by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources

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