Retail sales of designer apparel and footwear (ready-to-wear) in Brazil are rising by only marginally in current value terms, remaining at BRL7.7 billion in 2024. Inflation and effective marketing campaigns have been helping to maintain current value sales during the year, along with a preference among wealthy consumers for buying renowned luxury brands. Further, consumer focus is increasingly on buying fewer products but of superior quality. PVH Corp remained the number one company within desig...
Euromonitor International's Personal Luxury in Brazil report offers a comprehensive guide to the size and shape of the Personal Luxury market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Personal Luxury retailing along with the development of consumers’ shopping patterns. Forecasts to 2028 illustrate how the market is set to change
Product coverage: Designer Apparel and Footwear (Ready-to-Wear), Luxury Eyewear, Luxury Jewellery, Luxury Leather Goods, Luxury Timepieces, Luxury Wearables Electronics, Luxury Writing Instruments and Stationery, Super Premium Beauty and Personal Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Personal Luxury market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Personal Luxury in Brazil
Euromonitor International
October 2024
List Of Contents And Tables
PERSONAL LUXURY IN BRAZIL
KEY DATA FINDINGS
2024 DEVELOPMENTS
Digitalisation trend accelerates throughout all segments of designer apparel and footwear
Luxury eyewear sees new technology advance, with AI offering potential for progress
Store-based outlets remain most important distribution channels for luxury jewellery
Luxury leather goods sees greater focus on sustainability and personal investment
Younger generations seek luxury wearables with broad range of tracking metrics
Luxury timepieces become smarter and greener
Second-hand and hybrid products become more prevalent within luxury writing instruments and stationery
Super premium beauty and personal care benefits from digitalisation and social media trends
PROSPECTS AND OPPORTUNITIES
Personal luxury sales set to rise
Digitalisation trends to continuously reshape retailing
Younger consumers drive green growth and social consciousness within personal luxury goods
CATEGORY DATA
Table 1 Sales of Personal Luxury by Category: Value 2019-2024
Table 2 Sales of Personal Luxury by Category: % Value Growth 2019-2024
Table 3 NBO Company Shares of Personal Luxury: % Value 2019-2023
Table 4 LBN Brand Shares of Personal Luxury: % Value 2020-2023
Table 5 Distribution of Personal Luxury by Format: % Value 2019-2024
Table 6 Forecast Sales of Personal Luxury by Category: Value 2024-2029
Table 7 Forecast Sales of Personal Luxury by Category: % Value Growth 2024-2029
LUXURY GOODS IN BRAZIL
EXECUTIVE SUMMARY
Luxury goods in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for luxury goods?
MARKET DATA
Table 8 Sales of Luxury Goods by Category: Value 2019-2024
Table 9 Sales of Luxury Goods by Category: % Value Growth 2019-2024
Table 10 Inbound Receipts for Luxury Goods by Country of Origin: Value 2019-2024
Table 11 NBO Company Shares of Luxury Goods: % Value 2019-2023
Table 12 LBN Brand Shares of Luxury Goods: % Value 2020-2023
Table 13 Distribution of Luxury Goods by Format and Category: % Value 2024
Table 14 Forecast Sales of Luxury Goods by Category: Value 2024-2029
Table 15 Forecast Sales of Luxury Goods by Category: % Value Growth 2024-2029