Male personal care appliances are struggling in 2024, with volume sales negatively impacted by the lower demand for shaving products in Portugal. Sales of shaving appliances peaked during the pandemic, but demand has dropped as consumers move back to barber shops. In 2024, consumers place a stronger focus on professional services for hair care and beard services. Nonetheless, products that respond to convenience and present versatility, such as multifunctional devices, continue to perform well.
Euromonitor International's Personal Care Appliances in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Body Shavers, Electric Facial Cleansers, Hair Care Appliances, Oral Care Appliances, Other Personal Care Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Personal Care Appliances market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Personal Care Appliances in Portugal
Euromonitor International
January 2025
List Of Contents And Tables
PERSONAL CARE APPLIANCES IN PORTUGAL
KEY DATA FINDINGS
2024 DEVELOPMENTS
Male personal care appliances face challenges
Premiumisation trend takes shape in hair styling appliances
Dyson witnesses outstanding growth
PROSPECTS AND OPPORTUNITIES
Personal care appliances to witness stable performance
IPL hair removers face challenges from new legislation