Personal Care Appliances in Greece

Personal Care Appliances in Greece


Value growth in hair care appliances was driven by air styling brushes in 2023, a relatively new category in Greece, posting a strong increase in growth. The value increase also benefited from the entry of Dyson products, which have a retail price far higher than the landscape average. Hair dryers and hair straighteners both posted an increase in sales during 2022 and 2023. However, these were milder compared to the value growth of air stylers, as there is a wider range of products at different...

Euromonitor International's Personal Care Appliances in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Body Shavers, Electric Facial Cleansers, Hair Care Appliances, Oral Care Appliances, Other Personal Care Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Personal Care Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Personal Care Appliances in Greece
Euromonitor International
December 2023
List Of Contents And Tables
PERSONAL CARE APPLIANCES IN GREECE
KEY DATA FINDINGS
2023 DEVELOPMENTS
Air dryer brushes and stylers drive value growth in hair care appliances
Body shavers drive value growth, driven by sales of depilators
Premium brands to continue gaining share despite rising levels of inflations
PROSPECTS AND OPPORTUNITIES
High penetration of hair appliances challenges ongoing retail volume growth
Electric facial cleansers to post a further decline across the forecast period
Added value models to outperform basic offerings, driving retail value growth
CATEGORY DATA
Table 1 Sales of Personal Care Appliances by Category: Volume 2018-2023
Table 2 Sales of Personal Care Appliances by Category: Value 2018-2023
Table 3 Sales of Personal Care Appliances by Category: % Volume Growth 2018-2023
Table 4 Sales of Personal Care Appliances by Category: % Value Growth 2018-2023
Table 5 Sales of Body Shavers by Format: % Volume 2018-2023
Table 6 Sales of Hair Care Appliances by Format: % Volume 2018-2023
Table 7 NBO Company Shares of Personal Care Appliances 2019-2023
Table 8 LBN Brand Shares of Personal Care Appliances 2020-2023
Table 9 Distribution of Personal Care Appliances by Format: % Volume 2018-2023
Table 10 Forecast Sales of Personal Care Appliances by Category: Volume 2023-2028
Table 11 Forecast Sales of Personal Care Appliances by Category: Value 2023-2028
Table 12 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2023-2028
Table 13 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2023-2028
CONSUMER APPLIANCES IN GREECE
EXECUTIVE SUMMARY
Consumer appliances in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
MARKET INDICATORS
Table 14 Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2024
Table 15 Replacement Cycles of Consumer Appliances by Category 2018-2024
MARKET DATA
Table 16 Sales of Consumer Appliances by Category: Volume 2018-2023
Table 17 Sales of Consumer Appliances by Category: Value 2018-2023
Table 18 Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 19 Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 20 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 24 Sales of Small Appliances by Category: Volume 2018-2023
Table 25 Sales of Small Appliances by Category: Value 2018-2023
Table 26 Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 27 Sales of Small Appliances by Category: % Value Growth 2018-2023
Table 28 NBO Company Shares of Major Appliances: % Volume 2019-2023
Table 29 LBN Brand Shares of Major Appliances: % Volume 2020-2023
Table 30 NBO Company Shares of Small Appliances: % Volume 2019-2023
Table 31 LBN Brand Shares of Small Appliances: % Volume 2020-2023
Table 32 Distribution of Major Appliances by Format: % Volume 2018-2023
Table 33 Distribution of Small Appliances by Format: % Volume 2018-2023
Table 34 Forecast Sales of Consumer Appliances by Category: Volume 2023-2028
Table 35 Forecast Sales of Consumer Appliances by Category: Value 2023-2028
Table 36 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2023-2028
Table 37 Forecast Sales of Consumer Appliances by Category: % Value Growth 2023-2028
Table 38 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2023-2028
Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2023-2028
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2023-2028
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2023-2028
Table 42 Forecast Sales of Small Appliances by Category: Volume 2023-2028
Table 43 Forecast Sales of Small Appliances by Category: Value 2023-2028
Table 44 Forecast Sales of Small Appliances by Category: % Volume Growth 2023-2028
Table 45 Forecast Sales of Small Appliances by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources

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