Despite a reluctance among many local consumers to purchase consumer appliances in 2024, demand for personal care appliances in Germany continues to grow, due mainly to the dynamic performance of body shavers. These appliances particularly benefit from IPL (Intense Pulse Light) technology that already resulted in a boom the previous year, with this traditionally only accessible through costly professional treatments. Therefore, consumers can now painlessly achieve long-lasting results from the c...
Euromonitor International's Personal Care Appliances in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Body Shavers, Electric Facial Cleansers, Hair Care Appliances, Oral Care Appliances, Other Personal Care Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Personal Care Appliances market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Personal Care Appliances in Germany
Euromonitor International
January 2025
List Of Contents And Tables
PERSONAL CARE APPLIANCES IN GERMANY
KEY DATA FINDINGS
2024 DEVELOPMENTS
IPL technology drives sales of body shavers, while multifunctional hot air stylers are substitutes for separate hair care appliances
Trust and convenience are important factors that shape the competitive landscape
Players’ own e-commerce platforms support increasing move online
PROSPECTS AND OPPORTUNITIES
New standards to shape body shavers and hair care appliances over forecast period
Recycled materials, “right to repair” and energy efficiency could gain importance
Beauty routines and escapism as potential opportunities to revive electric facial cleansers and other personal care appliances
CATEGORY DATA
Table 1 Sales of Personal Care Appliances by Category: Volume 2019-2024
Table 2 Sales of Personal Care Appliances by Category: Value 2019-2024
Table 3 Sales of Personal Care Appliances by Category: % Volume Growth 2019-2024
Table 4 Sales of Personal Care Appliances by Category: % Value Growth 2019-2024
Table 5 Sales of Body Shavers by Format: % Volume 2019-2024
Table 6 Sales of Hair Care Appliances by Format: % Volume 2019-2024
Table 7 NBO Company Shares of Personal Care Appliances 2020-2024
Table 8 LBN Brand Shares of Personal Care Appliances 2021-2024
Table 9 Distribution of Personal Care Appliances by Format: % Volume 2019-2024
Table 10 Forecast Sales of Personal Care Appliances by Category: Volume 2024-2029
Table 11 Forecast Sales of Personal Care Appliances by Category: Value 2024-2029
Table 12 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2024-2029
Table 13 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2024-2029
CONSUMER APPLIANCES IN GERMANY
EXECUTIVE SUMMARY
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
MARKET INDICATORS
Table 14 Household Penetration of Selected Total Stock Consumer Appliances by Category 2019-2025
Table 15 Replacement Cycles of Consumer Appliances by Category 2019-2025
MARKET DATA
Table 16 Sales of Consumer Appliances by Category: Volume 2019-2024
Table 17 Sales of Consumer Appliances by Category: Value 2019-2024
Table 18 Sales of Consumer Appliances by Category: % Volume Growth 2019-2024
Table 19 Sales of Consumer Appliances by Category: % Value Growth 2019-2024
Table 20 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2019-2024
Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2019-2024
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2019-2024
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2019-2024
Table 24 Sales of Small Appliances by Category: Volume 2019-2024
Table 25 Sales of Small Appliances by Category: Value 2019-2024
Table 26 Sales of Small Appliances by Category: % Volume Growth 2019-2024
Table 27 Sales of Small Appliances by Category: % Value Growth 2019-2024
Table 28 NBO Company Shares of Major Appliances: % Volume 2020-2024
Table 29 LBN Brand Shares of Major Appliances: % Volume 2021-2024
Table 30 NBO Company Shares of Small Appliances: % Volume 2020-2024
Table 31 LBN Brand Shares of Small Appliances: % Volume 2021-2024
Table 32 Distribution of Major Appliances by Format: % Volume 2019-2024
Table 33 Distribution of Small Appliances by Format: % Volume 2019-2024
Table 34 Forecast Sales of Consumer Appliances by Category: Volume 2024-2029
Table 35 Forecast Sales of Consumer Appliances by Category: Value 2024-2029
Table 36 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2024-2029
Table 37 Forecast Sales of Consumer Appliances by Category: % Value Growth 2024-2029
Table 38 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2024-2029
Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2024-2029
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2024-2029
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2024-2029
Table 42 Forecast Sales of Small Appliances by Category: Volume 2024-2029
Table 43 Forecast Sales of Small Appliances by Category: Value 2024-2029
Table 44 Forecast Sales of Small Appliances by Category: % Volume Growth 2024-2029
Table 45 Forecast Sales of Small Appliances by Category: % Value Growth 2024-2029