In 2024, Romania’s personal accessories market experienced steady growth across various categories, driven by economic recovery, rising disposable incomes, and shifting consumer preferences towards quality and style.
Euromonitor International's Personal Accessoriesin Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Bags and Luggage, Jewellery, Traditional and Connected Watches, Writing Instruments.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Personal Accessories market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Personal Accessories in Romania
Euromonitor International
January 2025
List Of Contents And Tables
PERSONAL ACCESSORIES IN ROMANIA
EXECUTIVE SUMMARY
Personal accessories in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for personal accessories?
MARKET DATA
Table 1 Sales of Personal Accessories by Category: Volume 2019-2024
Table 2 Sales of Personal Accessories by Category: Value 2019-2024
Table 3 Sales of Personal Accessories by Category: % Volume Growth 2019-2024
Table 4 Sales of Personal Accessories by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Personal Accessories: % Value 2020-2024
Table 6 LBN Brand Shares of Personal Accessories: % Value 2021-2024
Table 7 Distribution of Personal Accessories by Format: % Value 2019-2024
Table 8 Forecast Sales of Personal Accessories by Category: Volume 2024-2029
Table 9 Forecast Sales of Personal Accessories by Category: Value 2024-2029
Table 10 Forecast Sales of Personal Accessories by Category: % Volume Growth 2024-2029
Table 11 Forecast Sales of Personal Accessories by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources
BAGS AND LUGGAGE IN ROMANIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
The revival of international and domestic travel boosts growth in luggage
Seasonality impacts buying habits within the bags and luggage category
Handbags record a positive performance while business bags are challenged by remote working
PROSPECTS AND OPPORTUNITIES
Polarisation is expected as both affordable and luxury bags gain ground
Technological integration is expected to gain ground among tech-savvy consumers
Backpacks are set to record a strong volume performance as Romanians take part in sporting activities
CATEGORY DATA
Table 12 Sales of Bags and Luggage by Category: Volume 2019-2024
Table 13 Sales of Bags and Luggage by Category: Value 2019-2024
Table 14 Sales of Bags and Luggage by Category: % Volume Growth 2019-2024
Table 15 Sales of Bags and Luggage by Category: % Value Growth 2019-2024
Table 16 Sales of Luggage by Type: % Value 2019-2024
Table 17 NBO Company Shares of Bags and Luggage: % Value 2020-2024
Table 18 LBN Brand Shares of Bags and Luggage: % Value 2021-2024
Table 19 Distribution of Bags and Luggage by Format: % Value 2019-2024
Table 20 Forecast Sales of Bags and Luggage by Category: Volume 2024-2029
Table 21 Forecast Sales of Bags and Luggage by Category: Value 2024-2029
Table 22 Forecast Sales of Bags and Luggage by Category: % Volume Growth 2024-2029
Table 23 Forecast Sales of Bags and Luggage by Category: % Value Growth 2024-2029
JEWELLERY IN ROMANIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Fine jewellery experiences the strongest uplift, benefiting from being viewed as an investment piece
Customisation and personalisation are key drivers of sales within fine jewellery
Teilor SRL continues to lead with a diverse product portfolio in jewellery
PROSPECTS AND OPPORTUNITIES
Premiumisation and customisation will be key growth drivers across the forecast period
There is an opportunity for men's jewellery to gain ground across the next five years
Consumers purchasing choices are expected to be increasingly influenced by sustainability
CATEGORY DATA
Table 24 Sales of Jewellery by Category: Volume 2019-2024
Table 25 Sales of Jewellery by Category: Value 2019-2024
Table 26 Sales of Jewellery by Category: % Volume Growth 2019-2024
Table 27 Sales of Jewellery by Category: % Value Growth 2019-2024
Table 28 Sales of Costume Jewellery by Type: % Value 2019-2024
Table 29 Sales of Fine Jewellery by Type: % Value 2019-2024
Table 30 Sales of Fine Jewellery by Collection: % Value 2019-2024
Table 31 Sales of Fine Jewellery by Metal: % Value 2019-2024
Table 32 NBO Company Shares of Jewellery: % Value 2020-2024
Table 33 LBN Brand Shares of Jewellery: % Value 2021-2024
Table 34 Distribution of Jewellery by Format: % Value 2019-2024
Table 35 Forecast Sales of Jewellery by Category: Volume 2024-2029
Table 36 Forecast Sales of Jewellery by Category: Value 2024-2029
Table 37 Forecast Sales of Jewellery by Category: % Volume Growth 2024-2029
Table 38 Forecast Sales of Jewellery by Category: % Value Growth 2024-2029
TRADITIONAL AND CONNECTED WATCHES IN ROMANIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Strong double-digit growth is bolstered by connected watches in 2024
Traditional luxury timepieces appeal as investment pieces, offering craftmanship and heritage
Retailers offer sophisticated shopping experiences to entice consumers
PROSPECTS AND OPPORTUNITIES
The rising importance of investment pieces is expected to drive sales of luxury, high watches
Sustainability and transparency will become central to brand strategies
Potential for customised options to gain ground, aided by technological advancements
CATEGORY DATA
Table 39 Sales of Traditional and Connected Watches by Category: Volume 2019-2024
Table 40 Sales of Traditional and Connected Watches by Category: Value 2019-2024
Table 41 Sales of Traditional and Connected Watches by Category: % Volume Growth 2019-2024
Table 42 Sales of Traditional and Connected Watches by Category: % Value Growth 2019-2024
Table 43 Sales of Traditional Watches by Category: Volume 2019-2024
Table 44 Sales of Traditional Watches by Category: Value 2019-2024
Table 45 Sales of Traditional Watches by Category: % Volume Growth 2019-2024
Table 46 Sales of Traditional Watches by Category: % Value Growth 2019-2024
Table 47 Sales of Traditional Watches by Price Band: Volume 2019-2024
Table 48 Sales of Traditional Watches by Price Band: Value 2019-2024
Table 49 Sales of Traditional Watches by Price Band: % Volume Growth 2019-2024
Table 50 Sales of Traditional Watches by Price Band: % Value Growth 2019-2024
Table 51 Sales of Connected Watches by Category: Volume 2019-2024
Table 52 Sales of Connected Watches by Category: Value 2019-2024
Table 53 Sales of Connected Watches by Category: % Volume Growth 2019-2024
Table 54 Sales of Connected Watches by Category: % Value Growth 2019-2024
Table 55 NBO Company Shares of Traditional Watches: % Value 2020-2024
Table 56 LBN Brand Shares of Traditional Watches: % Value 2021-2024
Table 57 NBO Company Shares of Connected Watches: % Value 2020-2024
Table 58 LBN Brand Shares of Connected Watches: % Value 2021-2024
Table 59 Distribution of Traditional Watches by Format: % Value 2019-2024
Table 60 Distribution of Connected Watches by Format: % Value 2019-2024
Table 61 Forecast Sales of Traditional and Connected Watches by Category: Volume 2024-2029
Table 62 Forecast Sales of Traditional and Connected Watches by Category: Value 2024-2029
Table 63 Forecast Sales of Traditional and Connected Watches by Category: % Volume Growth 2024-2029
Table 64 Forecast Sales of Traditional and Connected Watches by Category: % Value Growth 2024-2029
Table 65 Forecast Sales of Traditional Watches by Category: Volume 2024-2029
Table 66 Forecast Sales of Traditional Watches by Category: Value 2024-2029
Table 67 Forecast Sales of Traditional Watches by Category: % Volume Growth 2024-2029
Table 68 Forecast Sales of Traditional Watches by Category: % Value Growth 2024-2029
Table 69 Forecast Sales of Connected Watches by Category: Volume 2024-2029
Table 70 Forecast Sales of Connected Watches by Category: Value 2024-2029
Table 71 Forecast Sales of Connected Watches by Category: % Volume Growth 2024-2029
Table 72 Forecast Sales of Connected Watches by Category: % Value Growth 2024-2029
WRITING INSTRUMENTS IN ROMANIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Digitisation is an ongoing challenge to the sales of writing instruments in Romania
Premiumisation and limited-edition goods boost retail value growth in 2024
Children’s products focus on bright, engaging designs to stand out and drive sales
PROSPECTS AND OPPORTUNITIES
As digitisation grows, brands may focus on products used for art and hobbies
Writing instrument players will focus on sustainability to align with consumer demands
Products designed for children may drive growth as parents look to support their writing abilities
CATEGORY DATA
Table 73 Sales of Writing Instruments by Category: Volume 2019-2024
Table 74 Sales of Writing Instruments by Category: Value 2019-2024
Table 75 Sales of Writing Instruments by Category: % Volume Growth 2019-2024
Table 76 Sales of Writing Instruments by Category: % Value Growth 2019-2024
Table 77 NBO Company Shares of Writing Instruments: % Value 2020-2024
Table 78 LBN Brand Shares of Writing Instruments: % Value 2021-2024
Table 79 Distribution of Writing Instruments by Format: % Value 2019-2024
Table 80 Forecast Sales of Writing Instruments by Category: Volume 2024-2029
Table 81 Forecast Sales of Writing Instruments by Category: Value 2024-2029
Table 82 Forecast Sales of Writing Instruments by Category: % Volume Growth 2024-2029
Table 83 Forecast Sales of Writing Instruments by Category: % Value Growth 2024-2029