The growing population of the Philippines has been a key factor in fuelling demand for personal accessories, a trend which continued in 2024. Alongside this, the country is experiencing significant urbanisation, with major shopping destinations such as Opus Mall, which made its debut early in the year, driving retail expansion. Additionally, the number of consumers shopping online, particularly in provincial areas, has been expanding, driven by improved internet connectivity. As urbanisation pro...
Euromonitor International's Personal Accessoriesin Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Bags and Luggage, Jewellery, Traditional and Connected Watches, Writing Instruments.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Personal Accessories market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Personal Accessories in the Philippines
Euromonitor International
January 2025
List Of Contents And Tables
PERSONAL ACCESSORIES IN THE PHILIPPINES
EXECUTIVE SUMMARY
Personal accessories in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for personal accessories?
MARKET DATA
Table 1 Sales of Personal Accessories by Category: Volume 2019-2024
Table 2 Sales of Personal Accessories by Category: Value 2019-2024
Table 3 Sales of Personal Accessories by Category: % Volume Growth 2019-2024
Table 4 Sales of Personal Accessories by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Personal Accessories: % Value 2020-2024
Table 6 LBN Brand Shares of Personal Accessories: % Value 2021-2024
Table 7 Distribution of Personal Accessories by Format: % Value 2019-2024
Table 8 Forecast Sales of Personal Accessories by Category: Volume 2024-2029
Table 9 Forecast Sales of Personal Accessories by Category: Value 2024-2029
Table 10 Forecast Sales of Personal Accessories by Category: % Volume Growth 2024-2029
Table 11 Forecast Sales of Personal Accessories by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources
BAGS AND LUGGAGE IN THE PHILIPPINES
KEY DATA FINDINGS
2024 DEVELOPMENTS
Bags outperform luggage in terms of growth
Local brands maintain strong consumer loyalty as international players ramp up marketing investments
Rise of premium-luxury bags, driven by social media and influencer marketing
PROSPECTS AND OPPORTUNITIES
Continuous expansion of local and international travel routes will boost demand
Innovation will embrace fashion and functionality, with personalisation remaining ongoing trend
Pop-up bazaars will provide avenue for local bag entrepreneurs, while e-commerce will continue to gain traction
CATEGORY DATA
Table 12 Sales of Bags and Luggage by Category: Volume 2019-2024
Table 13 Sales of Bags and Luggage by Category: Value 2019-2024
Table 14 Sales of Bags and Luggage by Category: % Volume Growth 2019-2024
Table 15 Sales of Bags and Luggage by Category: % Value Growth 2019-2024
Table 16 Sales of Luggage by Type: % Value 2019-2024
Table 17 NBO Company Shares of Bags and Luggage: % Value 2020-2024
Table 18 LBN Brand Shares of Bags and Luggage: % Value 2021-2024
Table 19 Distribution of Bags and Luggage by Format: % Value 2019-2024
Table 20 Forecast Sales of Bags and Luggage by Category: Volume 2024-2029
Table 21 Forecast Sales of Bags and Luggage by Category: Value 2024-2029
Table 22 Forecast Sales of Bags and Luggage by Category: % Volume Growth 2024-2029
Table 23 Forecast Sales of Bags and Luggage by Category: % Value Growth 2024-2029
JEWELLERY IN THE PHILIPPINES
KEY DATA FINDINGS
2024 DEVELOPMENTS
Lab grown diamonds gain popularity in view of environmental and financial concerns
K-pop and maximalist designs drive growth of costume jewellery amongst millennials
Pawnshops and e-commerce platforms drive engagement in fine jewellery
PROSPECTS AND OPPORTUNITIES
Fine jewellery will remain culturally important in Filipino Chinese traditions
Rise in financial literacy will drive online fine jewellery purchases
Proposed simplified mining fiscal regime could attract investment in local mining industry
CATEGORY DATA
Table 24 Sales of Jewellery by Category: Volume 2019-2024
Table 25 Sales of Jewellery by Category: Value 2019-2024
Table 26 Sales of Jewellery by Category: % Volume Growth 2019-2024
Table 27 Sales of Jewellery by Category: % Value Growth 2019-2024
Table 28 Sales of Costume Jewellery by Type: % Value 2019-2024
Table 29 Sales of Fine Jewellery by Type: % Value 2019-2024
Table 30 Sales of Fine Jewellery by Collection: % Value 2019-2024
Table 31 Sales of Fine Jewellery by Metal: % Value 2019-2024
Table 32 NBO Company Shares of Jewellery: % Value 2020-2024
Table 33 LBN Brand Shares of Jewellery: % Value 2021-2024
Table 34 Distribution of Jewellery by Format: % Value 2019-2024
Table 35 Forecast Sales of Jewellery by Category: Volume 2024-2029
Table 36 Forecast Sales of Jewellery by Category: Value 2024-2029
Table 37 Forecast Sales of Jewellery by Category: % Volume Growth 2024-2029
Table 38 Forecast Sales of Jewellery by Category: % Value Growth 2024-2029
TRADITIONAL AND CONNECTED WATCHES IN THE PHILIPPINES
KEY DATA FINDINGS
2024 DEVELOPMENTS
Minimalist watches endure as versatile choice
Connected watches continue to see rapid growth, driven by demand for multifunctionality and affordability
Luxury watches especially for men, see increased demand in casinos and high-end retail outlets
PROSPECTS AND OPPORTUNITIES
Connected watches will lead expansion, driven by connected work culture and consumers investing in health
Cross-collaborations will continue to gain traction
Shift to online sales, driven by e-commerce expansion and attractive incentives
CATEGORY DATA
Table 39 Sales of Traditional and Connected Watches by Category: Volume 2019-2024
Table 40 Sales of Traditional and Connected Watches by Category: Value 2019-2024
Table 41 Sales of Traditional and Connected Watches by Category: % Volume Growth 2019-2024
Table 42 Sales of Traditional and Connected Watches by Category: % Value Growth 2019-2024
Table 43 Sales of Traditional Watches by Category: Volume 2019-2024
Table 44 Sales of Traditional Watches by Category: Value 2019-2024
Table 45 Sales of Traditional Watches by Category: % Volume Growth 2019-2024
Table 46 Sales of Traditional Watches by Category: % Value Growth 2019-2024
Table 47 Sales of Traditional Watches by Price Band: Volume 2019-2024
Table 48 Sales of Traditional Watches by Price Band: Value 2019-2024
Table 49 Sales of Traditional Watches by Price Band: % Volume Growth 2019-2024
Table 50 Sales of Traditional Watches by Price Band: % Value Growth 2019-2024
Table 51 Sales of Connected Watches by Category: Volume 2019-2024
Table 52 Sales of Connected Watches by Category: Value 2019-2024
Table 53 Sales of Connected Watches by Category: % Volume Growth 2019-2024
Table 54 Sales of Connected Watches by Category: % Value Growth 2019-2024
Table 55 NBO Company Shares of Traditional Watches: % Value 2020-2024
Table 56 LBN Brand Shares of Traditional Watches: % Value 2021-2024
Table 57 NBO Company Shares of Connected Watches: % Value 2020-2024
Table 58 LBN Brand Shares of Connected Watches: % Value 2021-2024
Table 59 Distribution of Traditional Watches by Format: % Value 2019-2024
Table 60 Distribution of Connected Watches by Format: % Value 2019-2024
Table 61 Forecast Sales of Traditional and Connected Watches by Category: Volume 2024-2029
Table 62 Forecast Sales of Traditional and Connected Watches by Category: Value 2024-2029
Table 63 Forecast Sales of Traditional and Connected Watches by Category: % Volume Growth 2024-2029
Table 64 Forecast Sales of Traditional and Connected Watches by Category: % Value Growth 2024-2029
Table 65 Forecast Sales of Traditional Watches by Category: Volume 2024-2029
Table 66 Forecast Sales of Traditional Watches by Category: Value 2024-2029
Table 67 Forecast Sales of Traditional Watches by Category: % Volume Growth 2024-2029
Table 68 Forecast Sales of Traditional Watches by Category: % Value Growth 2024-2029
Table 69 Forecast Sales of Connected Watches by Category: Volume 2024-2029
Table 70 Forecast Sales of Connected Watches by Category: Value 2024-2029
Table 71 Forecast Sales of Connected Watches by Category: % Volume Growth 2024-2029
Table 72 Forecast Sales of Connected Watches by Category: % Value Growth 2024-2029
WRITING INSTRUMENTS IN THE PHILIPPINES
KEY DATA FINDINGS
2024 DEVELOPMENTS
Digitalisation contributes to slowdown in growth of writing instruments
Personalisation gains appeal in offline channels, as e-commerce gains traction
Growing popularity of colouring as therapeutic activity
PROSPECTS AND OPPORTUNITIES
Writing instruments will remain vital, despite trend towards digitalisation
Child-safe writing instruments will gain traction
Expected rising demand for eco-friendly offerings
CATEGORY DATA
Table 73 Sales of Writing Instruments by Category: Volume 2019-2024
Table 74 Sales of Writing Instruments by Category: Value 2019-2024
Table 75 Sales of Writing Instruments by Category: % Volume Growth 2019-2024
Table 76 Sales of Writing Instruments by Category: % Value Growth 2019-2024
Table 77 NBO Company Shares of Writing Instruments: % Value 2020-2024
Table 78 LBN Brand Shares of Writing Instruments: % Value 2021-2024
Table 79 Distribution of Writing Instruments by Format: % Value 2019-2024
Table 80 Forecast Sales of Writing Instruments by Category: Volume 2024-2029
Table 81 Forecast Sales of Writing Instruments by Category: Value 2024-2029
Table 82 Forecast Sales of Writing Instruments by Category: % Volume Growth 2024-2029
Table 83 Forecast Sales of Writing Instruments by Category: % Value Growth 2024-2029