Permissible Indulgence: Finding the Balance

Permissible Indulgence: Finding the Balance

Through pandemic, people are more interested in healthy eating, but consuming indulgent food for stress relief is also important. Between these opposite eating habits, players are seeking to find balance, which increasingly boosts the market for permissible indulgent food. This briefing addresses which food categories are actively finding balance between indulgence and permissibility and introduces case studies of permissible indulgence and how to help indulgent food be more permissible.

Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor International’s vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow

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