Alcoholic Drinks in Pakistan
Alcoholic drinks in Pakistan achieved positive value and volume sales in 2023, in both off-trade and on-trade terms. However, there are various religious and cultural restrictions around alcohol in general in Pakistan, with only beer and spirits significant enough to show in the data. Both these categories are driven by Westernisation trends, with high-end products perceived as status symbols. On the other hand, wine, cider/perry, and RTDs remain insignificant due to import restrictions and low...
Euromonitor International's Alcoholic Drinks in Pakistan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Alcoholic drinks in Pakistan achieved positive value and volume sales in 2023, in both off-trade and on-trade terms. However, there are various religious and cultural restrictions around alcohol in general in Pakistan, with only beer and spirits significant enough to show in the data. Both these categories are driven by Westernisation trends, with high-end products perceived as status symbols. On the other hand, wine, cider/perry, and RTDs remain insignificant due to import restrictions and low...
Euromonitor International's Alcoholic Drinks in Pakistan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Alcoholic Drinks in Pakistan
- Euromonitor International
- June 2024
- List Of Contents And Tables
- ALCOHOLIC DRINKS IN PAKISTAN
- EXECUTIVE SUMMARY
- Alcoholic drinks in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- On-trade vs off-trade split
- What next for alcoholic drinks?
- MARKET BACKGROUND
- Legislation
- Legal purchasing age and legal drinking age
- Drink driving
- Advertising
- Smoking ban
- Opening hours
- On-trade establishments
- TAXATION AND DUTY LEVIES
- Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2023
- OPERATING ENVIRONMENT
- Contraband/parallel trade
- Duty free
- Cross-border/private imports
- KEY NEW PRODUCT LAUNCHES
- Outlook
- MARKET INDICATORS
- Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2018-2023
- MARKET DATA
- Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
- Table 3 Sales of Alcoholic Drinks by Category: Total Value 2018-2023
- Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
- Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023
- Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2023
- Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2023
- Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2023
- Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2023
- Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2019-2023
- Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2018-2023
- Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2023
- Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2023-2028
- Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2023-2028
- Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2023-2028
- Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2023-2028
- DISCLAIMER
- SOURCES
- Summary 2 Research Sources
- BEER IN PAKISTAN
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Anti-smuggling measures give support to official sales
- Non-alcoholic beer rises in popularity among younger generations of adult age
- New entrants increase their presence, such as seen with Hui’s expansion
- PROSPECTS AND OPPORTUNITIES
- Pricing plays a major role in beer
- Westernisation trends influence alcohol consumption patterns
- Dynamics between local players and imported brands
- CATEGORY BACKGROUND
- Lager price band methodology
- Summary 3 Lager by Price Band 2023
- Table 17 Number of Breweries 2018-2023
- CATEGORY DATA
- Table 18 Sales of Beer by Category: Total Volume 2018-2023
- Table 19 Sales of Beer by Category: Total Value 2018-2023
- Table 20 Sales of Beer by Category: % Total Volume Growth 2018-2023
- Table 21 Sales of Beer by Category: % Total Value Growth 2018-2023
- Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2018-2023
- Table 23 Sales of Beer by Off-trade vs On-trade: Value 2018-2023
- Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2018-2023
- Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2018-2023
- Table 26 GBO Company Shares of Beer: % Total Volume 2019-2023
- Table 27 NBO Company Shares of Beer: % Total Volume 2019-2023
- Table 28 LBN Brand Shares of Beer: % Total Volume 2019-2023
- Table 29 Forecast Sales of Beer by Category: Total Volume 2023-2028
- Table 30 Forecast Sales of Beer by Category: Total Value 2023-2028
- Table 31 Forecast Sales of Beer by Category: % Total Volume Growth 2023-2028
- Table 32 Forecast Sales of Beer by Category: % Total Value Growth 2023-2028
- WINE IN PAKISTAN
- 2023 DEVELOPMENTS
- SPIRITS IN PAKISTAN
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Murree Brewery maintains its lead in spirits, thanks to strong distribution and ongoing innovation
- Availability of spirits through “wine shops” and even delivery services helps to boost sales
- Spirits enjoyed during social and celebration occasions, to demonstrate the affluence of the host
- PROSPECTS AND OPPORTUNITIES
- Rising consumption among the middle class, inspired by global trends
- Westernisation trends lead to evolving consumer perceptions
- Spirits set to remain popular in Pakistan
- CATEGORY DATA
- Table 33 Sales of Spirits by Category: Total Volume 2018-2023
- Table 34 Sales of Spirits by Category: Total Value 2018-2023
- Table 35 Sales of Spirits by Category: % Total Volume Growth 2018-2023
- Table 36 Sales of Spirits by Category: % Total Value Growth 2018-2023
- Table 37 Sales of Spirits by Off-trade vs On-trade: Volume 2018-2023
- Table 38 Sales of Spirits by Off-trade vs On-trade: Value 2018-2023
- Table 39 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2018-2023
- Table 40 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2018-2023
- Table 41 GBO Company Shares of Spirits: % Total Volume 2019-2023
- Table 42 NBO Company Shares of Spirits: % Total Volume 2019-2023
- Table 43 LBN Brand Shares of Spirits: % Total Volume 2019-2023
- Table 44 Forecast Sales of Spirits by Category: Total Volume 2023-2028
- Table 45 Forecast Sales of Spirits by Category: Total Value 2023-2028
- Table 46 Forecast Sales of Spirits by Category: % Total Volume Growth 2023-2028
- Table 47 Forecast Sales of Spirits by Category: % Total Value Growth 2023-2028
- CIDER/PERRY IN PAKISTAN
- 2023 DEVELOPMENTS
- RTDS IN PAKISTAN
- 2023 DEVELOPMENTS
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