In general, paediatric consumer health recorded strong retail volume growth during the early-to-mid-review period, with the outbreak of Coronavirus (COVID-19) in 2020 providing a particular boost to demand. However, as the pandemic threat eased, the demand for paediatric consumer health stabilised, with numerous categories seeing declines in retail volume sales towards the end of the review period. Nonetheless, growing awareness of children’s health and specific needs among Turkish parents is ri...
Euromonitor International's Paediatric Consumer Health in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Paediatric Consumer Health market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Paediatric Consumer Health in Turkey
Euromonitor International
October 2024
List Of Contents And Tables
PAEDIATRIC CONSUMER HEALTH IN TURKEY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Rising interest in children’s health drives sales of paediatric products
Demand for paediatric vitamins and cough medicines drives sales on the landscape
Herbal remedies benefit from the rising interest in natural products
PROSPECTS AND OPPORTUNITIES
Paediatric vitamins and dietary supplements continue to drive growth
Natural products gain pace in paediatric consumer health
Growing willingness to spend on paediatric consumer health
CATEGORY DATA
Table 1 Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 2 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
Table 3 NBO Company Shares of Paediatric Consumer Health: % Value 2020-2024
Table 4 LBN Brand Shares of Paediatric Consumer Health: % Value 2021-2024
Table 5 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
Table 6 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029
CONSUMER HEALTH IN TURKEY
EXECUTIVE SUMMARY
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
Table 8 Life Expectancy at Birth 2019-2024
MARKET DATA
Table 9 Sales of Consumer Health by Category: Value 2019-2024
Table 10 Sales of Consumer Health by Category: % Value Growth 2019-2024
Table 11 NBO Company Shares of Consumer Health: % Value 2020-2024
Table 12 LBN Brand Shares of Consumer Health: % Value 2021-2024
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
Table 14 Distribution of Consumer Health by Format: % Value 2019-2024
Table 15 Distribution of Consumer Health by Format and Category: % Value 2024
Table 16 Forecast Sales of Consumer Health by Category: Value 2024-2029
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification