Paediatric consumer health in Taiwan remains underdeveloped, with measurable sales primarily in only two subcategories: paediatric vitamins and dietary supplements, and paediatric cough/cold remedies. This is largely due to parents traditionally opting to take their children to the doctor for even minor ailments, a behaviour supported by the accessibility and affordability of medical consultations under the country's effective national health insurance system.
Euromonitor International's Paediatric Consumer Health in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Paediatric Consumer Health market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Paediatric Consumer Health in Taiwan
Euromonitor International
October 2024
List Of Contents And Tables
PAEDIATRIC CONSUMER HEALTH IN TAIWAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Paediatric consumer health still something of a niche area in Taiwan
Stable demand for immunity-boosting products post COVID-19
Growing preference for more natural, herbal remedies amongst Taiwanese parents
PROSPECTS AND OPPORTUNITIES
Market will face challenges in form of declining birth rate, focus on healthy diets and high cost of new product development
Growing concerns about children’s bone and eye health in increasingly digital age
Demand will benefit from resumption of international travel
CATEGORY DATA
Table 1 Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 2 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
Table 3 NBO Company Shares of Paediatric Consumer Health: % Value 2020-2024
Table 4 LBN Brand Shares of Paediatric Consumer Health: % Value 2021-2024
Table 5 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
Table 6 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029
CONSUMER HEALTH IN TAIWAN
EXECUTIVE SUMMARY
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
Table 8 Life Expectancy at Birth 2019-2024
MARKET DATA
Table 9 Sales of Consumer Health by Category: Value 2019-2024
Table 10 Sales of Consumer Health by Category: % Value Growth 2019-2024
Table 11 NBO Company Shares of Consumer Health: % Value 2020-2024
Table 12 LBN Brand Shares of Consumer Health: % Value 2021-2024
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
Table 14 Distribution of Consumer Health by Format: % Value 2019-2024
Table 15 Distribution of Consumer Health by Format and Category: % Value 2024
Table 16 Forecast Sales of Consumer Health by Category: Value 2024-2029
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification