Paediatric Consumer Health in Kenya

Paediatric Consumer Health in Kenya


The rising cost of living in Kenya is pushing consumers to seek more affordable options in paediatric consumer health. Parents are increasingly turning to locally produced or generic brands, such as Lab & Allied’s Paracetamol Syrup, instead of higher-priced imported products. Economic constraints bear a strong influence on purchasing decisions, with parents opting for more cost-effective alternatives like Calpol for children’s fever and pain relief, rather than premium brands like Panadol Baby &...

Euromonitor International's Paediatric Consumer Health in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Nappy (Diaper) Rash Treatments, Paediatric Analgesics, Paediatric Cough, Cold and Allergy Remedies, Paediatric Dermatologicals, Paediatric Digestive Remedies, Paediatric Vitamins and Dietary Supplements.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Paediatric Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Paediatric Consumer Health in Kenya
Euromonitor International
October 2024
List Of Contents And Tables
PAEDIATRIC CONSUMER HEALTH IN KENYA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Local and generic paediatric brands gain popularity amid economic challenges
Growing demand for herbal paediatric products among Kenyan parents
Kenya’s young population fuels demand for affordable products
PROSPECTS AND OPPORTUNITIES
OTC medications expected to thrive as Kenyans grapple with more demanding lifestyles
Natural and organic products are strong in paediatric consumer health
Competitive pressure in paediatric consumer health to intensify as new brands enter
CATEGORY DATA
Table 1 Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 2 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
Table 3 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
Table 4 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029
CONSUMER HEALTH IN KENYA
EXECUTIVE SUMMARY
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 5 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
Table 6 Life Expectancy at Birth 2019-2024
MARKET DATA
Table 7 Sales of Consumer Health by Category: Value 2019-2024
Table 8 Sales of Consumer Health by Category: % Value Growth 2019-2024
Table 9 NBO Company Shares of Consumer Health: % Value 2020-2024
Table 10 LBN Brand Shares of Consumer Health: % Value 2021-2024
Table 11 Penetration of Private Label by Category: % Value 2019-2024
Table 12 Distribution of Consumer Health by Format: % Value 2019-2024
Table 13 Distribution of Consumer Health by Format and Category: % Value 2024
Table 14 Forecast Sales of Consumer Health by Category: Value 2024-2029
Table 15 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources

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