Paediatric Consumer Health in Italy

Paediatric Consumer Health in Italy


Paediatric consumer health is set to see retail value sales stagnate in current terms in Italy in 2024. Despite forecasts, the paediatric consumer health segment in Italy has slowed down during the year. The expected growth, which was set to be supported by the anticipated intense flu season, was held back by an unexpected trend. Although RespiVirNet data confirmed that the paediatric segment was amongst the most affected by influenza, in addition to the over-65s, this did not translate into sig...

Euromonitor International's Paediatric Consumer Health in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Nappy (Diaper) Rash Treatments, Paediatric Analgesics, Paediatric Cough, Cold and Allergy Remedies, Paediatric Dermatologicals, Paediatric Digestive Remedies, Paediatric Vitamins and Dietary Supplements.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Paediatric Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Paediatric Consumer Health in Italy
Euromonitor International
September 2024
List Of Contents And Tables
PAEDIATRIC CONSUMER HEALTH IN ITALY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Paediatric consumer health navigates unexpected flu season, prioritising skin care and sustained demand for vitamins
Paediatric vitamins and dietary supplements thrive on parental trust and evolving doctor recommendations
Compelling product presentations are key to unlocking doctor advocacy and market growth
PROSPECTS AND OPPORTUNITIES
Paediatric consumer health to prioritise innovation and portfolio adjustments to offset impact of decline in birth rate
Paediatric supplements have room to expand and address new mental wellbeing needs
Vitamins and dietary supplements of organic origin set to be adopted by parents and paediatricians for the wellbeing of children
CATEGORY DATA
Table 1 Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 2 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
Table 3 NBO Company Shares of Paediatric Consumer Health: % Value 2020-2024
Table 4 LBN Brand Shares of Paediatric Consumer Health: % Value 2021-2024
Table 5 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
Table 6 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029
CONSUMER HEALTH IN ITALY
EXECUTIVE SUMMARY
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
Table 8 Life Expectancy at Birth 2019-2024
MARKET DATA
Table 9 Sales of Consumer Health by Category: Value 2019-2024
Table 10 Sales of Consumer Health by Category: % Value Growth 2019-2024
Table 11 NBO Company Shares of Consumer Health: % Value 2020-2024
Table 12 LBN Brand Shares of Consumer Health: % Value 2021-2024
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
Table 14 Distribution of Consumer Health by Format: % Value 2019-2024
Table 15 Distribution of Consumer Health by Format and Category: % Value 2024
Table 16 Forecast Sales of Consumer Health by Category: Value 2024-2029
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources

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