Organic Packaged Food in Morocco

Organic Packaged Food in Morocco

Prior to the pandemic, consumer awareness regarding organic packaged food was low. Likewise, many consumers failed to see the difference between organic and NH packaged food, with many favouring the latter. In response to the pandemic, this trend has intensified as current value sales of organic packaged food dropped slightly, with consumers continuing to favour NH packaged food instead. Due to the lack of awareness suffered by organic packaged food, consumers have been less inclined to pay the...

Euromonitor International's Organic Packaged Food in Morocco report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Organic Baby Food, Organic Bread, Organic Breakfast Cereals, Organic Chilled Processed Meat and Seafood, Organic Confectionery, Organic Dairy, Organic Edible Oil, Organic Frozen Meat, Seafood, Fruit and Vegetables, Organic Ice Cream, Organic Ready Meals, Organic Rice, Pasta and Noodles, Organic Sauces, Dressings and Condiments, Organic Savoury Snacks, Organic Shelf Stable Meat, Seafood, Fruit and Vegetables, Organic Soup, Organic Spreads, Organic Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Organic Packaged Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Organic Packaged Food in Morocco
Euromonitor International
February 2022
List Of Contents And Tables
ORGANIC PACKAGED FOOD IN MOROCCO
KEY DATA FINDINGS
2021 DEVELOPMENTS
The pandemic stimulates changes in consumer behaviour, boosting demand for organic packaged food
Rise of e-commerce following the pandemic propels the growth of organic packaged food in Morocco
Sopalim remains the leading player in 2021
PROSPECTS AND OPPORTUNITIES
Organic packaged food benefits from increasing awareness and demand post pandemic
Establishment of organic associations promote organic farming in the country
The Green Generation plan increases the retail volume sales of organic edible oils in Morocco
CATEGORY DATA
Table 1 Sales of Organic Packaged Food by Category: Value 2016-2021
Table 2 NBO Company Shares of Organic Packaged Food: % Value 2017-2021
Table 3 LBN Brand Shares of Organic Packaged Food: % Value 2018-2021
Table 4 Distribution of Organic Packaged Food by Format: % Value 2016-2021
Table 5 Forecast Sales of Organic Packaged Food by Category: Value 2021-2026
Table 6 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2021-2026
HEALTH AND WELLNESS IN MOROCCO
EXECUTIVE SUMMARY
Health and wellness in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for health and wellness?
MARKET DATA
Table 7 Sales of Health and Wellness by Type: Value 2016-2021
Table 8 Sales of Health and Wellness by Type: % Value Growth 2016-2021
Table 9 Sales of Health and Wellness by Category: Value 2016-2021
Table 10 Sales of Health and Wellness by Category: % Value Growth 2016-2021
Table 11 Sales of Health and Wellness by Prime Positioning: Value 2016-2021
Table 12 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
Table 13 NBO Company Shares of Health and Wellness: % Value 2017-2021
Table 14 LBN Brand Shares of Health and Wellness: % Value 2018-2021
Table 15 Distribution of Health and Wellness by Format: % Value 2016-2021
Table 16 Distribution of Health and Wellness by Format and Category: % Value 2021
Table 17 Forecast Sales of Health and Wellness by Type: Value 2021-2026
Table 18 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026
Table 19 Forecast Sales of Health and Wellness by Category: Value 2021-2026
Table 20 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026
Table 21 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources

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