Organic Beverages in Brazil

Organic Beverages in Brazil

2021 was the year in which COVID-19 revealed the worst of its economic impacts. The main impact in Brazil was rising inflation on inputs and therefore higher inflation on final prices. This has been a major concern for health and wellness categories, including organic beverages, since they are already positioned at a higher price point due to their higher costs, making them almost niche products. With prices increasing even further, this could translate into some middle class consumers jumping t...

Euromonitor International's Organic Beverages in Brazil report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Organic Hot Drinks, Organic Soft Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Organic Beverages market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Organic Beverages in Brazil
Euromonitor International
January 2022
List Of Contents And Tables
ORGANIC BEVERAGES IN BRAZIL
KEY DATA FINDINGS
2021 DEVELOPMENTS
The curse of higher costs
The battle between organic and natural
Positioning problem: how and where?
PROSPECTS AND OPPORTUNITIES
E-commerce likely to be a major new channel
Lifestyles and the economy will dictate growth
Income recuperation essential for category development, especially post-COVID-19
CATEGORY DATA
Table 1 Sales of Organic Beverages by Category: Value 2016-2021
Table 2 Sales of Organic Beverages by Category: % Value Growth 2016-2021
Table 3 NBO Company Shares of Organic Beverages: % Value 2017-2021
Table 4 LBN Brand Shares of Organic Beverages: % Value 2018-2021
Table 5 Distribution of Organic Beverages by Format: % Value 2016-2021
Table 6 Forecast Sales of Organic Beverages by Category: Value 2021-2026
Table 7 Forecast Sales of Organic Beverages by Category: % Value Growth 2021-2026
HEALTH AND WELLNESS IN BRAZIL
EXECUTIVE SUMMARY
Health and wellness in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for health and wellness?
MARKET DATA
Table 8 Sales of Health and Wellness by Type: Value 2016-2021
Table 9 Sales of Health and Wellness by Type: % Value Growth 2016-2021
Table 10 Sales of Health and Wellness by Category: Value 2016-2021
Table 11 Sales of Health and Wellness by Category: % Value Growth 2016-2021
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2016-2021
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
Table 14 NBO Company Shares of Health and Wellness: % Value 2017-2021
Table 15 LBN Brand Shares of Health and Wellness: % Value 2018-2021
Table 16 Distribution of Health and Wellness by Format: % Value 2016-2021
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2021
Table 18 Forecast Sales of Health and Wellness by Type: Value 2021-2026
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026
Table 20 Forecast Sales of Health and Wellness by Category: Value 2021-2026
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources

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