Oral Care in Kenya
We are seeing a slew of partnerships in beauty and personal care in Kenya, with such moves being a key strategy for players to stay a step ahead of the competition. Indeed, brands are going an extra mile to partner with organisations in a bid to create product awareness which, in turn, will translate into sales. In oral care, leading brand Colgate (Colgate-Palmolive (East Africa) Ltd) recently extended its partnership with WellBoring, a UK NGO, to drill water wells for provision of clean drinkin...
Euromonitor International's Oral Care in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Oral Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Oral Care in Kenya
- Euromonitor International
- June 2023
- List Of Contents And Tables
- ORAL CARE IN KENYA
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Partnerships continue to promote customer loyalty, such as seen with Colgate and its corporate social responsibility programmes
- Brands target consumers with sustainable innovations and special offers
- Mouthwashes/dental rinses remains a small and niche subcategory, with decreasing sales
- PROSPECTS AND OPPORTUNITIES
- Increasing demand for natural ingredients enhances the popularity of herbal toothpaste
- Steady increasing demand for electric toothbrushes, albeit growing from a low base
- Dental floss struggles to gain traction amidst rising oral care trend
- CATEGORY DATA
- Table 1 Sales of Oral Care by Category: Value 2017-2022
- Table 2 Sales of Oral Care by Category: % Value Growth 2017-2022
- Table 3 Sales of Toothbrushes by Category: Value 2017-2022
- Table 4 Sales of Toothbrushes by Category: % Value Growth 2017-2022
- Table 5 Sales of Toothpaste by Type: % Value Breakdown 2018-2022
- Table 6 NBO Company Shares of Oral Care: % Value 2018-2022
- Table 7 LBN Brand Shares of Oral Care: % Value 2019-2022
- Table 8 Forecast Sales of Oral Care by Category: Value 2022-2027
- Table 9 Forecast Sales of Oral Care by Category: % Value Growth 2022-2027
- Table 10 Forecast Sales of Toothbrushes by Category: Value 2022-2027
- Table 11 Forecast Sales of Toothbrushes by Category: % Value Growth 2022-2027
- BEAUTY AND PERSONAL CARE IN KENYA
- EXECUTIVE SUMMARY
- Beauty and personal care in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- What next for beauty and personal care?
- MARKET DATA
- Table 12 Sales of Beauty and Personal Care by Category: Value 2017-2022
- Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
- Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
- Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
- Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
- Table 17 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
- Table 18 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
- Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
- Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
Research Assistance
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