Oral Care in Japan
Apart from seeing a minor decline in 2020, oral care in Japan has been growing in current value terms for the last decade, thanks to the functionality trend and increasing awareness of hygiene pushing up unit prices; this trend continued in 2023. Although sales decreased in volume terms, increasing unit prices maintained growth momentum in value terms.
Euromonitor International's Oral Care in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Oral Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Oral Care in Japan
- Euromonitor International
- April 2024
- List Of Contents And Tables
- ORAL CARE IN JAPAN
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Functionality continues to support growth
- Decline for mouthwashes/dental rinses
- Oral care while sleeping
- PROSPECTS AND OPPORTUNITIES
- High functionality and generating new young users will be important for growth
- While periodontal disease remains the main concern, demand for bad breath care and teeth whitening will also rise
- A subtle change in the competition in electric toothbrushes
- CATEGORY DATA
- Table 1 Sales of Oral Care by Category: Value 2018-2023
- Table 2 Sales of Oral Care by Category: % Value Growth 2018-2023
- Table 3 Sales of Toothbrushes by Category: Value 2018-2023
- Table 4 Sales of Toothbrushes by Category: % Value Growth 2018-2023
- Table 5 Sales of Toothpaste by Type: % Value Breakdown 2019-2023
- Table 6 NBO Company Shares of Oral Care: % Value 2019-2023
- Table 7 LBN Brand Shares of Oral Care: % Value 2020-2023
- Table 8 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2020-2023
- Table 9 LBN Brand Shares of Toothpaste: % Value 2020-2023
- Table 10 Forecast Sales of Oral Care by Category: Value 2023-2028
- Table 11 Forecast Sales of Oral Care by Category: % Value Growth 2023-2028
- Table 12 Forecast Sales of Toothbrushes by Category: Value 2023-2028
- Table 13 Forecast Sales of Toothbrushes by Category: % Value Growth 2023-2028
- BEAUTY AND PERSONAL CARE IN JAPAN
- EXECUTIVE SUMMARY
- Beauty and personal care in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- What next for beauty and personal care?
- MARKET DATA
- Table 14 Sales of Beauty and Personal Care by Category: Value 2018-2023
- Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
- Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
- Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
- Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
- Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
- Table 20 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
- Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
- Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
- Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
Research Assistance
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