Oral Care in Italy

Oral Care in Italy


Oral care sales recorded only modest growth in value terms in 2022, as the category primarily benefited from the performance of essential oral care products such as toothpaste, manual toothbrushes and dental floss. There is potential for further growth as Italian consumers’ focus on oral hygiene is still not as strong as that of consumers in other Western European markets, although it is increasing. The COVID-19 crisis provided a boost to general awareness of health and wellness, and particularl...

Euromonitor International's Oral Care in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Oral Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Oral Care in Italy
Euromonitor International
May 2023
List Of Contents And Tables
ORAL CARE IN ITALY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Oral care shows modest growth supported by demand for essential oral hygiene products
Electric toothbrushes slows down due to economic pressures
Innovation continues to impact sensitive and gum health toothpaste
PROSPECTS AND OPPORTUNITIES
Italian consumers’ low but improving oral hygiene standards will sustain growth
Electric toothbrushes to recover and drive growth over the forecast period
Dental floss to benefit from growing penetration, while denture care will suffer from the declining popularity of dentures
CATEGORY DATA
Table 1 Sales of Oral Care by Category: Value 2017-2022
Table 2 Sales of Oral Care by Category: % Value Growth 2017-2022
Table 3 Sales of Toothbrushes by Category: Value 2017-2022
Table 4 Sales of Toothbrushes by Category: % Value Growth 2017-2022
Table 5 Sales of Toothpaste by Type: % Value Breakdown 2018-2022
Table 6 NBO Company Shares of Oral Care: % Value 2018-2022
Table 7 LBN Brand Shares of Oral Care: % Value 2019-2022
Table 8 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2019-2022
Table 9 LBN Brand Shares of Toothpaste: % Value 2019-2022
Table 10 Forecast Sales of Oral Care by Category: Value 2022-2027
Table 11 Forecast Sales of Oral Care by Category: % Value Growth 2022-2027
Table 12 Forecast Sales of Toothbrushes by Category: Value 2022-2027
Table 13 Forecast Sales of Toothbrushes by Category: % Value Growth 2022-2027
BEAUTY AND PERSONAL CARE IN ITALY
EXECUTIVE SUMMARY
Beauty and personal care in 2022: The big picture
The high rate of inflation and economic uncertainty linked to the war in Ukraine leads Italians to trade down and focus on essential products
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 14 Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
Table 20 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources

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