Oral care is a mature category in Estonia and oral care is an established habit among consumers, who have enjoyed a good level of purchasing power over the last decade. The main dynamism in the market occurred during the early review period, then the performance was disrupted during the pandemic in 2020-2021. It’s business as usual in 2022 with slight volume growth recorded in the year.
Euromonitor International's Oral Care in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?? * Get a detailed picture of the Oral Care market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Oral Care in Estonia
Euromonitor International
May 2023
List Of Contents And Tables
ORAL CARE IN ESTONIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Business as usual in 2022
Consumers investing in power toothbrushes to prevent oral problems
Colgate and Sensodyne remain the leading brands in 2022
PROSPECTS AND OPPORTUNITIES
Flat sales with growth in value-added product areas
Major players will continue to innovate to attract consumers
Barriers to entry will remain strong
CATEGORY DATA
Table 1 Sales of Oral Care by Category: Value 2017-2022
Table 2 Sales of Oral Care by Category: % Value Growth 2017-2022
Table 3 Sales of Toothbrushes by Category: Value 2017-2022
Table 4 Sales of Toothbrushes by Category: % Value Growth 2017-2022
Table 5 Sales of Toothpaste by Type: % Value Breakdown 2018-2022
Table 6 NBO Company Shares of Oral Care: % Value 2018-2022
Table 7 LBN Brand Shares of Oral Care: % Value 2019-2022
Table 8 Forecast Sales of Oral Care by Category: Value 2022-2027
Table 9 Forecast Sales of Oral Care by Category: % Value Growth 2022-2027
Table 10 Forecast Sales of Toothbrushes by Category: Value 2022-2027
Table 11 Forecast Sales of Toothbrushes by Category: % Value Growth 2022-2027
BEAUTY AND PERSONAL CARE IN ESTONIA
EXECUTIVE SUMMARY
Beauty and personal care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 12 Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027