Oral care in China experienced only a partial recovery in 2023, with a low rebound in current value terms after seeing a notable decline in the previous year. Leading players such as Yunnan Baiyao Group, Procter & Gamble, Hawley & Hazel Chemical, and Colgate showed weakness. The sluggish growth of overall oral care was mainly due to the weak performance of the toothpaste category, which is the largest category within oral care, and failed to register a strong recovery in 2023. As a relatively sa...
Euromonitor International's Oral Care in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Oral Care market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
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Oral Care in China
Euromonitor International
April 2024
List Of Contents And Tables
ORAL CARE IN CHINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Oral care shows a soft rebound in 2023
Toothpaste may be struggling, but Douyin is a bright spot
Power toothbrushes returns to dynamic growth after a couple of years of decline
PROSPECTS AND OPPORTUNITIES
Polarisation of consumption in oral care is likely to intensify
Regulation on toothpaste has been tightening
CATEGORY DATA
Table 1 Sales of Oral Care by Category: Value 2018-2023
Table 2 Sales of Oral Care by Category: % Value Growth 2018-2023
Table 3 Sales of Toothbrushes by Category: Value 2018-2023
Table 4 Sales of Toothbrushes by Category: % Value Growth 2018-2023
Table 5 Sales of Toothpaste by Type: % Value Breakdown 2019-2023
Table 6 NBO Company Shares of Oral Care: % Value 2019-2023
Table 7 LBN Brand Shares of Oral Care: % Value 2020-2023
Table 8 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2020-2023
Table 9 LBN Brand Shares of Toothpaste: % Value 2020-2023
Table 10 Forecast Sales of Oral Care by Category: Value 2023-2028
Table 11 Forecast Sales of Oral Care by Category: % Value Growth 2023-2028
Table 12 Forecast Sales of Toothbrushes by Category: Value 2023-2028
Table 13 Forecast Sales of Toothbrushes by Category: % Value Growth 2023-2028
BEAUTY AND PERSONAL CARE IN CHINA
EXECUTIVE SUMMARY
Beauty and personal care in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 14 Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
Table 20 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028