Oral Care in Australia
While demand for oral care in Australia remained stable in 2022, there was a greater emphasis among local consumers on products that went beyond basic oral hygiene routines. For instance, tooth whiteners recorded stronger demand in 2022 in line with greater mobility outside of the home, as local consumers paid greater attention to their overall appearance. Whitening also solidified its positioning as the leading type of toothpaste in Australia.
Euromonitor International's Oral Care in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Oral Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Oral Care in Australia
- Euromonitor International
- June 2023
- List Of Contents And Tables
- ORAL CARE IN AUSTRALIA
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Greater emphasis on appearance drives demand for whitening oral care options
- Further dynamic growth for electric toothbrushes in 2022
- Sustainability remains in the spotlight across most of oral care
- PROSPECTS AND OPPORTUNITIES
- Increasing competition likely among major distribution channels with stronger development of private label
- Greater emphasis on natural ingredients for oral care likely over forecast period
- Environmental awareness likely to influence players’ development strategies
- CATEGORY DATA
- Table 1 Sales of Oral Care by Category: Value 2017-2022
- Table 2 Sales of Oral Care by Category: % Value Growth 2017-2022
- Table 3 Sales of Toothbrushes by Category: Value 2017-2022
- Table 4 Sales of Toothbrushes by Category: % Value Growth 2017-2022
- Table 5 Sales of Toothpaste by Type: % Value Breakdown 2018-2022
- Table 6 NBO Company Shares of Oral Care: % Value 2018-2022
- Table 7 LBN Brand Shares of Oral Care: % Value 2019-2022
- Table 8 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2019-2022
- Table 9 LBN Brand Shares of Toothpaste: % Value 2019-2022
- Table 10 Forecast Sales of Oral Care by Category: Value 2022-2027
- Table 11 Forecast Sales of Oral Care by Category: % Value Growth 2022-2027
- Table 12 Forecast Sales of Toothbrushes by Category: Value 2022-2027
- Table 13 Forecast Sales of Toothbrushes by Category: % Value Growth 2022-2027
- BEAUTY AND PERSONAL CARE IN AUSTRALIA
- EXECUTIVE SUMMARY
- Beauty and personal care in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- What next for beauty and personal care?
- MARKET DATA
- Table 14 Sales of Beauty and Personal Care by Category: Value 2017-2022
- Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
- Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
- Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
- Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
- Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
- Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
- Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
Research Assistance
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