Oral Care in the US
As consumers better understand the importance of oral health in overall health, they look to invest in premium products that offer value and efficacy. In 2022, Colgate launched its Optic White Pro Series whitening toothpaste that boasts removal of 15 years of stains with the “ease of using toothpaste”. It is the first toothpaste to contain 5% hydrogen peroxide and is safe for daily use. With a retail price of USD10, the premiumisation seen in Optic White Pro Series is indicative of consumers’ in...
Euromonitor International's Oral Care in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report??
* Get a detailed picture of the Oral Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Oral Care in the US
- Euromonitor International
- May 2023
- List Of Contents And Tables
- ORAL CARE IN THE US
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Premiumisation enters oral care with Colgate Optic White Pro Series Toothpaste
- Issue-specific formulations in mouthwash attract attention in the post-pandemic period
- Environmentally-friendly packaging and formats continue to lead efforts in oral care sustainability
- PROSPECTS AND OPPORTUNITIES
- Oral care ecosystems complement professional services and utilise multifunctionality
- Digitalisation acts as an opportunity to educate and attract oral care consumers
- Clean ingredients support oral care establishment in the beauty space
- CATEGORY DATA
- Table 1 Sales of Oral Care by Category: Value 2017-2022
- Table 2 Sales of Oral Care by Category: % Value Growth 2017-2022
- Table 3 Sales of Toothbrushes by Category: Value 2017-2022
- Table 4 Sales of Toothbrushes by Category: % Value Growth 2017-2022
- Table 5 Sales of Toothpaste by Type: % Value Breakdown 2018-2022
- Table 6 NBO Company Shares of Oral Care: % Value 2018-2022
- Table 7 LBN Brand Shares of Oral Care: % Value 2019-2022
- Table 8 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2019-2022
- Table 9 LBN Brand Shares of Toothpaste: % Value 2019-2022
- Table 10 Forecast Sales of Oral Care by Category: Value 2022-2027
- Table 11 Forecast Sales of Oral Care by Category: % Value Growth 2022-2027
- Table 12 Forecast Sales of Toothbrushes by Category: Value 2022-2027
- Table 13 Forecast Sales of Toothbrushes by Category: % Value Growth 2022-2027
- BEAUTY AND PERSONAL CARE IN THE US
- EXECUTIVE SUMMARY
- Beauty and personal care in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- What next for beauty and personal care?
- MARKET DATA
- Table 14 Sales of Beauty and Personal Care by Category: Value 2017-2022
- Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
- Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
- Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
- Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
- Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
- Table 20 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
- Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
- Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
- Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
Research Assistance
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