Obligation to Opportunity: Closing a Circular Loop in DIY

When DIY companies make 2030 circularity promises, there is an awkward elephant in the room. 68% of DIY revenue links to bonding product use (paint, adhesive, grout or sealant), a sector with unbreakable bonds as part of “premium” definitions, an almost anti-circular mission. How will brands and retailers close the loop? We interviewed multiple DIY companies and offer a framework, including ideas for where the solution will ultimately come from, with visible risks of inaction.
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Euromonitor International's Obligation to Opportunity: Closing a Circular Loop in DIY global briefing offers the big picture view of the size and shape of the Home and Garden market. The report delivers strategic insight into some of the key areas of the market, including emerging regions, countries and categories, as well as pressing industry issues and white spaces. It identifies opportunities, analyses leading companies and brands, and offers analysis of major factors influencing the market. Forecasts illustrate how the market is set to change and criteria for success


Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home and Garden market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Executive summary
Introduction
Contamination of DIY waste is the first barrier to overcome
Recovering waste has reverse last mile with batch-of-one issues
Where is the money? Until circularity means profit, it will not scale
Conclusion

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