Though there was double-digit growth in current value sales in oral care in North Macedonia in 2023, both constant value and volume sales fell. Continuing high inflation, as well as a declining population, dampened value sales. As such, with consumers continuing to be highly price sensitive, players responded by offering frequent discounts and promotions.
Euromonitor International's Oral Care in North Macedonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Oral Care market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Oral Care in North Macedonia
Euromonitor International
April 2024
List Of Contents And Tables
ORAL CARE IN NORTH MACEDONIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Fall in volume sales in 2023
Battery toothbrushes and denture care stronger performers
Multinational players continue to dominate due to lack of local production
PROSPECTS AND OPPORTUNITIES
Moderate growth over forecast period
Barriers to entry remain strong
Online space widens offerings
CATEGORY DATA
Table 1 Sales of Oral Care by Category: Value 2018-2023
Table 2 Sales of Oral Care by Category: % Value Growth 2018-2023
Table 3 Sales of Toothbrushes by Category: Value 2018-2023
Table 4 Sales of Toothbrushes by Category: % Value Growth 2018-2023
Table 5 Sales of Toothpaste by Type: % Value Breakdown 2019-2023
Table 6 NBO Company Shares of Oral Care: % Value 2019-2023
Table 7 LBN Brand Shares of Oral Care: % Value 2020-2023
Table 8 Forecast Sales of Oral Care by Category: Value 2023-2028
Table 9 Forecast Sales of Oral Care by Category: % Value Growth 2023-2028
Table 10 Forecast Sales of Toothbrushes by Category: Value 2023-2028
Table 11 Forecast Sales of Toothbrushes by Category: % Value Growth 2023-2028
BEAUTY AND PERSONAL CARE IN NORTH MACEDONIA
EXECUTIVE SUMMARY
Beauty and personal care in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 12 Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028