North Macedonia Beauty and Personal Care

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,650	94 Pages	Euromonitor International	April, 2024	EP18778410

Best Price Guarantee
Price	from $2,650
Length	94 Pages
Publisher	Euromonitor International
Published Date	April, 2024
SKU	EP18778410

North Macedonia Beauty and Personal Care

It was a muted picture for beauty and personal care in North Macedonia in 2023. Inflation was still high, though it eased somewhat. However, measures to contain inflation took their toll on consumption. As a result, while beauty and personal registered high current value growth, constant value growth was marginal, and volume sales fell slightly. The decline in volume sales was also due to a continuing decline in population, as a result of both a falling birth rate and the continuing emigration o...

Euromonitor International's Beauty and Personal Care in North Macedonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Beauty and Personal Care in North Macedonia
Euromonitor International
April 2024
List Of Contents And Tables
BEAUTY AND PERSONAL CARE IN NORTH MACEDONIA
EXECUTIVE SUMMARY
Beauty and personal care in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA: Table 1 Sales of Beauty and Personal Care by Category: Value 2018-2023; Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023; Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023; Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023; Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023; Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023; Table 7 Distribution of Beauty and Personal Care by Format: % Value 2018-2023; Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2023; Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028; Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES: Summary 1 Research Sources
MASS BEAUTY AND PERSONAL CARE IN NORTH MACEDONIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Consumers price sensitive
Mass skin care performs strongly
Digital channels increasingly drive sales
PROSPECTS AND OPPORTUNITIES
Price discounting and promotions drivers of value sales
A more natural approach over forecast period
Adult sun care and anti-agers strong performers over forecast period
CATEGORY DATA: Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2018-2023; Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2018-2023; Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2019-2023; Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2020-2023; Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2023-2028; Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2023-2028
PREMIUM BEAUTY AND PERSONAL CARE IN NORTH MACEDONIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Rising costs hit profit margins
CM Dela widens gap with Coty
Body care strong performer in 2023
PROSPECTS AND OPPORTUNITIES
Premium deodorants and premium hair care strong performers over forecast period
Growing competition from higher quality mass brands
Product launches focus on natural and environmentally-friendly.
CATEGORY DATA: Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2018-2023; Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2018-2023; Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2019-2023; Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2020-2023; Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2023-2028; Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2023-2028
BABY AND CHILD-SPECIFIC PRODUCTS IN NORTH MACEDONIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Marginal increase in constant value sales, as inflation still bites
Pampers holds on to top spot
Consumers increasingly concerned about the environment
PROSPECTS AND OPPORTUNITIES
Downward demographic trends hamper growth potential over forecast period
Sun care best performer over forecast period
Products for sensitive skin an increasing focus
CATEGORY DATA: Table 23 Sales of Baby and Child-specific Products by Category: Value 2018-2023; Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2018-2023; Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2018-2023; Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2019-2023; Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2020-2023; Table 28 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2020-2023; Table 29 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2020-2023; Table 30 Forecast Sales of Baby and Child-specific Products by Category: Value 2023-2028; Table 31 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2023-2028; Table 32 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2023-2028
BATH AND SHOWER IN NORTH MACEDONIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Fall in volume sales in 2023
Multinationals continue to dominate
Several launches within bath additives
PROSPECTS AND OPPORTUNITIES
New product launches keep consumers engaged
Consumers look for clean labels with less additives
Premium registers higher constant value growth than mass
CATEGORY DATA: Table 33 Sales of Bath and Shower by Category: Value 2018-2023; Table 34 Sales of Bath and Shower by Category: % Value Growth 2018-2023; Table 35 Sales of Bath and Shower by Premium vs Mass: % Value 2018-2023; Table 36 NBO Company Shares of Bath and Shower: % Value 2019-2023; Table 37 LBN Brand Shares of Bath and Shower: % Value 2020-2023; Table 38 LBN Brand Shares of Premium Bath and Shower: % Value 2020-2023; Table 39 Forecast Sales of Bath and Shower by Category: Value 2023-2028; Table 40 Forecast Sales of Bath and Shower by Category: % Value Growth 2023-2028; Table 41 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2023-2028
COLOUR COSMETICS IN NORTH MACEDONIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Some volume growth, in spite of rising prices
BB/CC creams register highest volume growth
Continuous product launches keep consumers engaged
PROSPECTS AND OPPORTUNITIES
Discounts drive volume sales
Clean movement gathers momentum
Digital channels play increasing role
CATEGORY DATA: Table 42 Sales of Colour Cosmetics by Category: Value 2018-2023; Table 43 Sales of Colour Cosmetics by Category: % Value Growth 2018-2023; Table 44 Sales of Colour Cosmetics by Premium vs Mass: % Value 2018-2023; Table 45 NBO Company Shares of Colour Cosmetics: % Value 2019-2023; Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2020-2023; Table 47 LBN Brand Shares of Premium Colour Cosmetics: % Value 2020-2023; Table 48 Forecast Sales of Colour Cosmetics by Category: Value 2023-2028; Table 49 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2023-2028; Table 50 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2023-2028
DEODORANTS IN NORTH MACEDONIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Fall in constant value sales cuts into profit margins
Multinationals have strong foothold
Natural ingredients and fewer chemicals in demand
PROSPECTS AND OPPORTUNITIES
Negative outlook over forecast period
Potential for growth of premium deodorants, with a more natural positioning
Manufacturers focus on various different benefits to stimulate growth
CATEGORY DATA: Table 51 Sales of Deodorants by Category: Value 2018-2023; Table 52 Sales of Deodorants by Category: % Value Growth 2018-2023; Table 53 Sales of Deodorants by Premium vs Mass: % Value 2018-2023; Table 54 NBO Company Shares of Deodorants: % Value 2019-2023; Table 55 LBN Brand Shares of Deodorants: % Value 2020-2023; Table 56 LBN Brand Shares of Premium Deodorants: % Value 2020-2023; Table 57 Forecast Sales of Deodorants by Category: Value 2023-2028; Table 58 Forecast Sales of Deodorants by Category: % Value Growth 2023-2028; Table 59 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2023-2028
DEPILATORIES IN NORTH MACEDONIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Fall in constant value sales, as inflation still bites
Competitive landscape remains fairly consolidated
More differentiation needed with men’s shaving
PROSPECTS AND OPPORTUNITIES
Price main driver of value salles
Focus on natural ingredients in hair removers/bleaches
Women's pre-shave to see fastest growth
CATEGORY DATA: Table 60 Sales of Depilatories by Category: Value 2018-2023; Table 61 Sales of Depilatories by Category: % Value Growth 2018-2023; Table 62 NBO Company Shares of Depilatories: % Value 2019-2023; Table 63 LBN Brand Shares of Depilatories: % Value 2020-2023; Table 64 Forecast Sales of Depilatories by Category: Value 2023-2028; Table 65 Forecast Sales of Depilatories by Category: % Value Growth 2023-2028
FRAGRANCES IN NORTH MACEDONIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Women’s fragrances more price sensitive
Leading players benefit from the shift to premium brands, while direct sellers offer value-for-money prices
Continued launches keep consumers engaged
PROSPECTS AND OPPORTUNITIES
Premium fragrance sets/kits perform strongly
Online space increasingly important
Aggressive price promotion over forecast period
CATEGORY DATA: Table 66 Sales of Fragrances by Category: Value 2018-2023; Table 67 Sales of Fragrances by Category: % Value Growth 2018-2023; Table 68 NBO Company Shares of Fragrances: % Value 2019-2023; Table 69 LBN Brand Shares of Fragrances: % Value 2020-2023; Table 70 LBN Brand Shares of Premium Men's Fragrances: % Value 2020-2023; Table 71 LBN Brand Shares of Premium Women's Fragrances: % Value 2020-2023; Table 72 Forecast Sales of Fragrances by Category: Value 2023-2028; Table 73 Forecast Sales of Fragrances by Category: % Value Growth 2023-2028
HAIR CARE IN NORTH MACEDONIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Constant value sales on par with previous year
Salon professional hair care registers highest value growth
Continued product launches keep consumers engaged
PROSPECTS AND OPPORTUNITIES
Trene of triple washing hair bolsters growth
Product launches expected in the natural and organic space
Styling agents register highest value growth
CATEGORY DATA: Table 74 Sales of Hair Care by Category: Value 2018-2023; Table 75 Sales of Hair Care by Category: % Value Growth 2018-2023; Table 76 Sales of Hair Care by Premium vs Mass: % Value 2018-2023; Table 77 NBO Company Shares of Hair Care: % Value 2019-2023; Table 78 LBN Brand Shares of Hair Care: % Value 2020-2023; Table 79 NBO Company Shares of Salon Professional Hair Care: % Value 2019-2023; Table 80 LBN Brand Shares of Salon Professional Hair Care: % Value 2020-2023; Table 81 LBN Brand Shares of Premium Hair Care: % Value 2020-2023; Table 82 Forecast Sales of Hair Care by Category: Value 2023-2028; Table 83 Forecast Sales of Hair Care by Category: % Value Growth 2023-2028; Table 84 Forecast Sales of Hair Care by Premium vs Mass: % Value 2023-2028
MEN'S GROOMING IN NORTH MACEDONIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Fall in constant value sales, as inflation still bites
Premium men’s skin care star performer
More niche brands increasing visibility
PROSPECTS AND OPPORTUNITIES
Population decline dampens volume sales
Skin care strong performer over forecast period
Men’s grooming more segmented and specialised
CATEGORY DATA: Table 85 Sales of Men’s Grooming by Category: Value 2018-2023; Table 86 Sales of Men’s Grooming by Category: % Value Growth 2018-2023; Table 87 Sales of Men's Razors and Blades by Type: % Value Breakdown 2020-2023; Table 88 Sales of Men's Skin Care by Type: % Value Breakdown 2020-2023; Table 89 NBO Company Shares of Men’s Grooming: % Value 2019-2023; Table 90 LBN Brand Shares of Men’s Grooming: % Value 2020-2023; Table 91 LBN Brand Shares of Men's Razors and Blades: % Value 2020-2023; Table 92 Forecast Sales of Men’s Grooming by Category: Value 2023-2028; Table 93 Forecast Sales of Men’s Grooming by Category: % Value Growth 2023-2028
ORAL CARE IN NORTH MACEDONIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Fall in volume sales in 2023
Battery toothbrushes and denture care stronger performers
Multinational players continue to dominate due to lack of local production
PROSPECTS AND OPPORTUNITIES
Moderate growth over forecast period
Barriers to entry remain strong
Online space widens offerings
CATEGORY DATA: Table 94 Sales of Oral Care by Category: Value 2018-2023; Table 95 Sales of Oral Care by Category: % Value Growth 2018-2023; Table 96 Sales of Toothbrushes by Category: Value 2018-2023; Table 97 Sales of Toothbrushes by Category: % Value Growth 2018-2023; Table 98 Sales of Toothpaste by Type: % Value Breakdown 2019-2023; Table 99 NBO Company Shares of Oral Care: % Value 2019-2023; Table 100 LBN Brand Shares of Oral Care: % Value 2020-2023; Table 101 Forecast Sales of Oral Care by Category: Value 2023-2028; Table 102 Forecast Sales of Oral Care by Category: % Value Growth 2023-2028; Table 103 Forecast Sales of Toothbrushes by Category: Value 2023-2028; Table 104 Forecast Sales of Toothbrushes by Category: % Value Growth 2023-2028
SKIN CARE IN NORTH MACEDONIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Some volume growth, despite rising prices
Beiersdorf maintains its lead, offering innovative, advanced formulas
Continuous product launches keep consumers engaged
PROSPECTS AND OPPORTUNITIES
Growing demand for Asian skin care brands
Premium anti-agers continue to be in demand
Shift towards multifunctional products over forecast period
CATEGORY DATA: Table 105 Sales of Skin Care by Category: Value 2018-2023; Table 106 Sales of Skin Care by Category: % Value Growth 2018-2023; Table 107 NBO Company Shares of Skin Care: % Value 2019-2023; Table 108 LBN Brand Shares of Skin Care: % Value 2020-2023; Table 109 LBN Brand Shares of Premium Skin Care: % Value 2020-2023; Table 110 Forecast Sales of Skin Care by Category: Value 2023-2028; Table 111 Forecast Sales of Skin Care by Category: % Value Growth 2023-2028
SUN CARE IN NORTH MACEDONIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Fall in volume sales in 2023
Local player retains lead
Blurring of lines between skin care and sun care
PROSPECTS AND OPPORTUNITIES
Positive outlook over forecast period
Brands innovate mainly by offering different formats
Increasing demand for premium sun care
CATEGORY DATA: Table 112 Sales of Sun Care by Category: Value 2018-2023; Table 113 Sales of Sun Care by Category: % Value Growth 2018-2023; Table 114 Sales of Sun Care by Premium vs Mass: % Value 2018-2023; Table 115 NBO Company Shares of Sun Care: % Value 2019-2023; Table 116 LBN Brand Shares of Sun Care: % Value 2020-2023; Table 117 LBN Brand Shares of Premium Adult Sun Care: % Value 2020-2023; Table 118 Forecast Sales of Sun Care by Category: Value 2023-2028; Table 119 Forecast Sales of Sun Care by Category: % Value Growth 2023-2028