High inflation continued to impact baby and child-specific products in North Macedonia in 2023. There was only a minimal increase in constant value sales, with volume sales falling marginally, as the birth rate continued to fall. Medicated products registered the highest current value growth, though from a very low base, with baby wipes still accounting for most value sales.
Euromonitor International's Baby and Child-specific Products in North Macedonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Baby and Child-specific Hair Care, Baby and Child-specific Skin Care, Baby and Child-specific Sun Care, Baby and Child-specific Toiletries, Baby Wipes, Medicated Baby and Child-specific Products, Nappy (Diaper) Rash Treatments.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Baby and Child-specific Products market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Baby and Child-Specific Products in North Macedonia
Euromonitor International
April 2024
List Of Contents And Tables
BABY AND CHILD-SPECIFIC PRODUCTS IN NORTH MACEDONIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Marginal increase in constant value sales, as inflation still bites
Pampers holds on to top spot
Consumers increasingly concerned about the environment
PROSPECTS AND OPPORTUNITIES
Downward demographic trends hamper growth potential over forecast period
Sun care best performer over forecast period
Products for sensitive skin an increasing focus
CATEGORY DATA
Table 1 Sales of Baby and Child-specific Products by Category: Value 2018-2023
Table 2 Sales of Baby and Child-specific Products by Category: % Value Growth 2018-2023
Table 3 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2018-2023
Table 4 NBO Company Shares of Baby and Child-specific Products: % Value 2019-2023
Table 5 LBN Brand Shares of Baby and Child-specific Products: % Value 2020-2023
Table 6 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2020-2023
Table 7 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2020-2023
Table 8 Forecast Sales of Baby and Child-specific Products by Category: Value 2023-2028
Table 9 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2023-2028
Table 10 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2023-2028
BEAUTY AND PERSONAL CARE IN NORTH MACEDONIA
EXECUTIVE SUMMARY
Beauty and personal care in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 11 Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 12 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Table 13 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 14 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 15 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
Table 16 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
Table 17 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
Table 18 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028