North Macedonia Alcoholic Drinks

Alcoholic Drinks in North Macedonia


Despite the economic challenges and negative demographic trends in 2023, alcoholic drinks witnessed moderate total volume growth in North Macedonia. The rising number of inbound tourists boosted the performance of most alcoholic drinks categories in 2023. Inflation remained stubbornly high although price increases were less pronounced in 2023 compared to the previous year. In some cases, prices of alcoholic drinks rose by double-digits causing local consumers to reduce consumption or switch to c...

Euromonitor International's Alcoholic Drinks in North Macedonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Alcoholic Drinks in North Macedonia
Euromonitor International
June 2024
List Of Contents And Tables
ALCOHOLIC DRINKS IN NORTH MACEDONIA
EXECUTIVE SUMMARY
Alcoholic drinks in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2023
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2018-2023
MARKET DATA
Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
Table 3 Sales of Alcoholic Drinks by Category: Total Value 2018-2023
Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023
Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2023
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2023
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2023
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2023
Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2019-2023
Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2018-2023
Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2023
Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2023-2028
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2023-2028
Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2023-2028
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 2 Research Sources
BEER IN NORTH MACEDONIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Beer consumption slows as prices remain high
Niche ale category and imported premium lager enjoy strong growth
Local players preside over beer category
PROSPECTS AND OPPORTUNITIES
Promising outlook for the beer category
Good opportunities for premium brands
Ongoing innovation by craft beer brands
CATEGORY BACKGROUND
Lager price band methodology
Summary 3 Lager by Price Band 2023
CATEGORY DATA
Table 17 Sales of Beer by Category: Total Volume 2018-2023
Table 18 Sales of Beer by Category: Total Value 2018-2023
Table 19 Sales of Beer by Category: % Total Volume Growth 2018-2023
Table 20 Sales of Beer by Category: % Total Value Growth 2018-2023
Table 21 Sales of Beer by Off-trade vs On-trade: Volume 2018-2023
Table 22 Sales of Beer by Off-trade vs On-trade: Value 2018-2023
Table 23 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 24 Sales of Beer by Off-trade vs On-trade: % Value Growth 2018-2023
Table 25 GBO Company Shares of Beer: % Total Volume 2019-2023
Table 26 NBO Company Shares of Beer: % Total Volume 2019-2023
Table 27 LBN Brand Shares of Beer: % Total Volume 2019-2023
Table 28 Forecast Sales of Beer by Category: Total Volume 2023-2028
Table 29 Forecast Sales of Beer by Category: Total Value 2023-2028
Table 30 Forecast Sales of Beer by Category: % Total Volume Growth 2023-2028
Table 31 Forecast Sales of Beer by Category: % Total Value Growth 2023-2028
WINE IN NORTH MACEDONIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Wine posts robust sales performance
More sophisticated tastes drive appetite for sparkling wine
Local wine producers shine in awards
PROSPECTS AND OPPORTUNITIES
Wine to solidify its position in alcoholic drinks
Sparkling wines set to become more desirable and affordable
E-commerce sales to take off in wine
CATEGORY DATA
Table 32 Sales of Wine by Category: Total Volume 2018-2023
Table 33 Sales of Wine by Category: Total Value 2018-2023
Table 34 Sales of Wine by Category: % Total Volume Growth 2018-2023
Table 35 Sales of Wine by Category: % Total Value Growth 2018-2023
Table 36 Sales of Wine by Off-trade vs On-trade: Volume 2018-2023
Table 37 Sales of Wine by Off-trade vs On-trade: Value 2018-2023
Table 38 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 39 Sales of Wine by Off-trade vs On-trade: % Value Growth 2018-2023
Table 40 Forecast Sales of Wine by Category: Total Volume 2023-2028
Table 41 Forecast Sales of Wine by Category: Total Value 2023-2028
Table 42 Forecast Sales of Wine by Category: % Total Volume Growth 2023-2028
Table 43 Forecast Sales of Wine by Category: % Total Value Growth 2023-2028
SPIRITS IN NORTH MACEDONIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Spirits witness moderate volume growth
Consumers are drawn to Japanese whisky
Diageo Plc takes the lead in spirits
PROSPECTS AND OPPORTUNITIES
Spirits to witness slower growth
Whisky is expected to retain its popularity at the expense of brandy
Development of modern grocery retailing will apply pressure on small local grocers
CATEGORY DATA
Table 44 Sales of Spirits by Category: Total Volume 2018-2023
Table 45 Sales of Spirits by Category: Total Value 2018-2023
Table 46 Sales of Spirits by Category: % Total Volume Growth 2018-2023
Table 47 Sales of Spirits by Category: % Total Value Growth 2018-2023
Table 48 Sales of Spirits by Off-trade vs On-trade: Volume 2018-2023
Table 49 Sales of Spirits by Off-trade vs On-trade: Value 2018-2023
Table 50 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 51 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2018-2023
Table 52 GBO Company Shares of Spirits: % Total Volume 2019-2023
Table 53 NBO Company Shares of Spirits: % Total Volume 2019-2023
Table 54 LBN Brand Shares of Spirits: % Total Volume 2019-2023
Table 55 Forecast Sales of Spirits by Category: Total Volume 2023-2028
Table 56 Forecast Sales of Spirits by Category: Total Value 2023-2028
Table 57 Forecast Sales of Spirits by Category: % Total Volume Growth 2023-2028
Table 58 Forecast Sales of Spirits by Category: % Total Value Growth 2023-2028
CIDER/PERRY IN NORTH MACEDONIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Cider/perry witnesses rebound in volume sales
Limitations to growth in cider/perry
International players dominate this small category
PROSPECTS AND OPPORTUNITIES
Cider/perry to remain small category with limited appeal
Limited competition is major hindrance to development
E-commerce may help to extend its appeal
CATEGORY DATA
Table 59 Sales of Cider/Perry: Total Volume 2018-2023
Table 60 Sales of Cider/Perry: Total Value 2018-2023
Table 61 Sales of Cider/Perry: % Total Volume Growth 2018-2023
Table 62 Sales of Cider/Perry: % Total Value Growth 2018-2023
Table 63 Sales of Cider/Perry: Total Volume 2019-2023
Table 64 Sales of Cider/Perry: Total Value 2019-2023
Table 65 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2018-2023
Table 66 Sales of Cider/Perry by Off-trade vs On-trade: Value 2018-2023
Table 67 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 68 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2018-2023
Table 69 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2019-2023
Table 70 Sales of Cider/Perry by Off-trade vs On-trade: Value 2019-2023
Table 71 GBO Company Shares of Cider/Perry: % Total Volume 2019-2023
Table 72 NBO Company Shares of Cider/Perry: % Total Volume 2019-2023
Table 73 LBN Brand Shares of Cider/Perry: % Total Volume 2019-2023
Table 74 Forecast Sales of Cider/Perry: Total Volume 2023-2028
Table 75 Forecast Sales of Cider/Perry: Total Value 2023-2028
Table 76 Forecast Sales of Cider/Perry: % Total Volume Growth 2023-2028
Table 77 Forecast Sales of Cider/Perry: % Total Value Growth 2023-2028
RTDS IN NORTH MACEDONIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
RTDs sales plummet as prices spike
Off-trade is the more promising channel for RTDs
Category is limited to spirit-based RTDs
PROSPECTS AND OPPORTUNITIES
RTDs to witness stable performance
Limited competition stifles category development
E-commerce offers potential to expand reach
CATEGORY DATA
Table 78 Sales of RTDs by Category: Total Volume 2018-2023
Table 79 Sales of RTDs by Category: Total Value 2018-2023
Table 80 Sales of RTDs by Category: % Total Volume Growth 2018-2023
Table 81 Sales of RTDs by Category: % Total Value Growth 2018-2023
Table 82 Sales of RTDs by Off-trade vs On-trade: Volume 2018-2023
Table 83 Sales of RTDs by Off-trade vs On-trade: Value 2018-2023
Table 84 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 85 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2018-2023
Table 86 GBO Company Shares of RTDs: % Total Volume 2019-2023
Table 87 NBO Company Shares of RTDs: % Total Volume 2019-2023
Table 88 LBN Brand Shares of RTDs: % Total Volume 2019-2023
Table 89 Forecast Sales of RTDs by Category: Total Volume 2023-2028
Table 90 Forecast Sales of RTDs by Category: Total Value 2023-2028
Table 91 Forecast Sales of RTDs by Category: % Total Volume Growth 2023-2028
Table 92 Forecast Sales of RTDs by Category: % Total Value Growth 2023-2028

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