Nigeria Skin Care
In line with the general trend in beauty and personal care, skin care in Nigeria saw strong retail current value sales growth in 2023, but declines in retail volume and value (constant 2023 prices) sales. Like other categories, skin care was hit by the poor economic situation in the country, with high inflation limiting consumer purchasing power as unit prices increased. Nonetheless, skin care can be regarded as quite resilient, with retail volume sales declining at a much lower rate than many o...
Euromonitor International's Skin Care in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Body Care, Facial Care, Hand Care, Skin Care Sets/Kits.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Skin Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Skin Care in Nigeria
- Euromonitor International
- May 2024
- List Of Contents And Tables
- SKIN CARE IN NIGERIA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Skin care shows resilience as an essential category for women in Nigeria
- Many consumers seek products that help to lighten skin
- General purpose body care performs best as niches struggle due to weak consumer spending power
- PROSPECTS AND OPPORTUNITIES
- Economic recovery to drive a healthy rebound in skin care demand
- General purpose body care offers space for innovative products
- Premium skin care is expected to perform well as consumers seek more effective products
- CATEGORY DATA
- Table 1 Sales of Skin Care by Category: Value 2018-2023
- Table 2 Sales of Skin Care by Category: % Value Growth 2018-2023
- Table 3 NBO Company Shares of Skin Care: % Value 2019-2023
- Table 4 LBN Brand Shares of Skin Care: % Value 2020-2023
- Table 5 LBN Brand Shares of Basic Moisturisers: % Value 2020-2023
- Table 6 LBN Brand Shares of Anti-agers: % Value 2020-2023
- Table 7 LBN Brand Shares of Firming Body Care: % Value 2020-2023
- Table 8 LBN Brand Shares of General Purpose Body Care: % Value 2020-2023
- Table 9 LBN Brand Shares of Premium Skin Care: % Value 2020-2023
- Table 10 Forecast Sales of Skin Care by Category: Value 2023-2028
- Table 11 Forecast Sales of Skin Care by Category: % Value Growth 2023-2028
- BEAUTY AND PERSONAL CARE IN NIGERIA
- EXECUTIVE SUMMARY
- Beauty and personal care in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- What next for beauty and personal care?
- MARKET DATA
- Table 12 Sales of Beauty and Personal Care by Category: Value 2018-2023
- Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
- Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
- Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
- Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
- Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
- Table 18 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
- Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
- Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
- Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
Research Assistance
Download our eBook: How to Succeed Using Market Research
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook