In 2024, retail volume sales of portable players in Nigeria are anticipated to record positive growth. The persistent challenge with power supply in Nigeria has significantly contributed to the growth of portable players, particularly wireless speakers. The erratic electricity supply forces many consumers to seek alternative means of entertainment that do not rely on a constant power source. Wireless speakers, which can be easily connected to smartphones, have become a popular choice for use in...
Euromonitor International's Portable Players in Nigeria report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Product coverage: E-Readers, Portable Media Players, Wireless Speakers.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Portable Players market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Portable Players in Nigeria
Euromonitor International
July 2024
List Of Contents And Tables
PORTABLE PLAYERS IN NIGERIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Inconsistent power supply drives growth of portable players
Brands offering products at different price points fare well
Growing young population drives growth of wireless speakers
PROSPECTS AND OPPORTUNITIES
Social gatherings expected to increase demand for wireless speakers
Increased smartphone and wireless speaker penetration will lead to decline of other portable devices
Generic Chinese brands expected to drive future growth
CATEGORY DATA
Table 1 Sales of Portable Players by Category: Volume 2019-2024
Table 2 Sales of Portable Players by Category: Value 2019-2024
Table 3 Sales of Portable Players by Category: % Volume Growth 2019-2024
Table 4 Sales of Portable Players by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Portable Players: % Volume 2020-2024