Nigeria Oral Care
Oral care in Nigeria recorded strong retail current value growth in 2023. However, as with other categories of beauty and personal care, this reflected strong rises in unit prices amid high inflationary pressure. By contrast, retail volume and value (constant 2023 prices) sales of oral care declined as consumer spending power weakened. The major oral care categories, toothpaste and manual toothbrushes, continued to be regarded as essential and saw only marginal declines in retail volume sales an...
Euromonitor International's Oral Care in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Oral Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Oral Care in Nigeria
- Euromonitor International
- May 2024
- List Of Contents And Tables
- ORAL CARE IN NIGERIA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- The demand for toothpaste and manual toothbrushes is quite stable in 2023
- Leading manufacturers seek to reduce dependence on imports for raw material inputs
- Dental floss and mouthwashes/dental rinses suffer as consumer spending power weakens
- PROSPECTS AND OPPORTUNITIES
- Economic recovery and marketing to boost oral care’s performance over the forecast period
- Innovations to stimulate consumer interest
- Growing awareness of oral hygiene to spur the use of niche oral care products
- CATEGORY DATA
- Table 1 Sales of Oral Care by Category: Value 2018-2023
- Table 2 Sales of Oral Care by Category: % Value Growth 2018-2023
- Table 3 Sales of Toothbrushes by Category: Value 2018-2023
- Table 4 Sales of Toothbrushes by Category: % Value Growth 2018-2023
- Table 5 Sales of Toothpaste by Type: % Value Breakdown 2019-2023
- Table 6 NBO Company Shares of Oral Care: % Value 2019-2023
- Table 7 LBN Brand Shares of Oral Care: % Value 2020-2023
- Table 8 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2020-2023
- Table 9 LBN Brand Shares of Toothpaste: % Value 2020-2023
- Table 10 Forecast Sales of Oral Care by Category: Value 2023-2028
- Table 11 Forecast Sales of Oral Care by Category: % Value Growth 2023-2028
- Table 12 Forecast Sales of Toothbrushes by Category: Value 2023-2028
- Table 13 Forecast Sales of Toothbrushes by Category: % Value Growth 2023-2028
- BEAUTY AND PERSONAL CARE IN NIGERIA
- EXECUTIVE SUMMARY
- Beauty and personal care in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- What next for beauty and personal care?
- MARKET DATA
- Table 14 Sales of Beauty and Personal Care by Category: Value 2018-2023
- Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
- Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
- Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
- Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
- Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
- Table 20 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
- Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
- Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
- Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
Research Assistance
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