In 2024, drinking milk products in Nigeria continue to see a decline in volume sales following a similar trend in 2022 and 2023. The sharp increases in unit prices, driven by the rise in import taxes, cost of raw materials, and the depreciation of the local currency, have significantly impacted consumer behaviour. Many consumers have responded to these price hikes by opting for cheaper substitutes, such as coffee whiteners, which are perceived as an affordable alternative to powdered milk. The a...
Euromonitor International's Drinking Milk Products in Nigeria report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2028, clearly indicating how the market is expected to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Drinking Milk Products market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Drinking Milk Products in Nigeria
Euromonitor International
August 2024
List Of Contents And Tables
DRINKING MILK PRODUCTS IN NIGERIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Impact of price sensitivity on consumer demand
Performance of drinking milk products
Consumer trends and product innovations
PROSPECTS AND OPPORTUNITIES
Challenges and strategies for the forecast period
Opportunities and consumer trends over the forecast period
Performance outlook for subcategories
CATEGORY DATA
Table 1 Sales of Drinking Milk Products by Category: Volume 2019-2024
Table 2 Sales of Drinking Milk Products by Category: Value 2019-2024
Table 3 Sales of Drinking Milk Products by Category: % Volume Growth 2019-2024
Table 4 Sales of Drinking Milk Products by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Drinking Milk Products: % Value 2020-2024
Table 6 LBN Brand Shares of Drinking Milk Products: % Value 2021-2024
Table 7 Distribution of Drinking Milk Products by Format: % Value 2019-2024
Table 8 Forecast Sales of Drinking Milk Products by Category: Volume 2024-2029
Table 9 Forecast Sales of Drinking Milk Products by Category: Value 2024-2029
Table 10 Forecast Sales of Drinking Milk Products by Category: % Volume Growth 2024-2029
Table 11 Forecast Sales of Drinking Milk Products by Category: % Value Growth 2024-2029
DAIRY PRODUCTS AND ALTERNATIVES IN NIGERIA
EXECUTIVE SUMMARY
Dairy products and alternatives in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
MARKET DATA
Table 12 Sales of Dairy Products and Alternatives by Category: Value 2019-2024
Table 13 Sales of Dairy Products and Alternatives by Category: % Value Growth 2019-2024
Table 14 NBO Company Shares of Dairy Products and Alternatives: % Value 2020-2024
Table 15 LBN Brand Shares of Dairy Products and Alternatives: % Value 2021-2024
Table 16 Penetration of Private Label by Category: % Value 2019-2024
Table 17 Distribution of Dairy Products and Alternatives by Format: % Value 2019-2024
Table 18 Forecast Sales of Dairy Products and Alternatives by Category: Value 2024-2029
Table 19 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2024-2029