Nigeria Baby and Child-Specific Products

Nigeria Baby and Child-Specific Products


The performance of baby and child-specific products in Nigeria in 2023 was strongly impacted by poor economic conditions. Thus, the modest overall decrease in retail volume sales in 2022 was followed by a double-digit decline in 2023. In particular, an even higher rate of inflation in 2023 led to weaker consumer spending power and strong price rises for all brands. This drove strong retail current value growth at the end of the review period, but all categories, except nappy (diaper) rash treatm...

Euromonitor International's Baby and Child-specific Products in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Hair Care, Baby and Child-specific Skin Care, Baby and Child-specific Sun Care, Baby and Child-specific Toiletries, Baby Wipes, Medicated Baby and Child-specific Products, Nappy (Diaper) Rash Treatments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Baby and Child-specific Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Baby and Child-Specific Products in Nigeria
Euromonitor International
May 2024
List Of Contents And Tables
BABY AND CHILD-SPECIFIC PRODUCTS IN NIGERIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Inflationary climate limits consumer purchasing power and weakens spending on baby and child-specific products in 2023
Rising unit prices lead consumers to trade down
Natural ingredients increase the attention on baby and child-specific skin care
PROSPECTS AND OPPORTUNITIES
Economic recovery to drive rebound over the forecast period
Growing baby and child population and urbanisation to boost demand
Growing competition from local brands
CATEGORY DATA
Table 1 Sales of Baby and Child-specific Products by Category: Value 2018-2023
Table 2 Sales of Baby and Child-specific Products by Category: % Value Growth 2018-2023
Table 3 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2018-2023
Table 4 NBO Company Shares of Baby and Child-specific Products: % Value 2019-2023
Table 5 LBN Brand Shares of Baby and Child-specific Products: % Value 2020-2023
Table 6 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2020-2023
Table 7 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2020-2023
Table 8 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2020-2023
Table 9 Forecast Sales of Baby and Child-specific Products by Category: Value 2023-2028
Table 10 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2023-2028
Table 11 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2023-2028
BEAUTY AND PERSONAL CARE IN NIGERIA
EXECUTIVE SUMMARY
Beauty and personal care in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 12 Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources

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