Traditional toys and games in the Netherlands registered only modest growth in current value terms in 2023, continuing the trend of the previous year. Consumers felt the pinch of inflation and as such, were more cautious with their spending. While the rate of inflation for traditional toys and games was low compared with other goods and services, the higher cost of necessities such as energy and food meant that consumers had less money to spend on these items. The highest growth was observed the...
Euromonitor International's Traditional Toys and Games in Netherlands report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Action Figures and Accessories, Arts and Crafts, Baby and Infant, Construction, Dolls and Accessories, Dress-Up and Role Play, Games and Puzzles, Model Vehicles, Other Traditional Toys and Games, Outdoor and Sports, Plush, Pre-School, Remote Control Toys, Ride-On Vehicles, Scientific/Educational.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Traditional Toys and Games market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Traditional Toys and Games in the Netherlands
Euromonitor International
May 2024
List Of Contents And Tables
TRADITIONAL TOYS AND GAMES IN THE NETHERLANDS
KEY DATA FINDINGS
2023 DEVELOPMENTS
Modest growth in 2023, in context of continued consumer price sensitivity
Kidult trend and brand licensing play key roles in driving sales
Physical retail makes a comeback
PROSPECTS AND OPPORTUNITIES
Sluggish performance expected, with kidult trend being key growth driver
Conscious consumerism and government regulation will drive growing interest in toy/safety and sustainability
Integration of digital and traditional play
CATEGORY DATA
Table 1 Sales of Traditional Toys and Games by Category: Value 2018-2023
Table 2 Sales of Traditional Toys and Games by Category: % Value Growth 2018-2023
Table 3 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2018-2023
Table 4 NBO Company Shares of Traditional Toys and Games: % Value 2019-2023
Table 5 LBN Brand Shares of Traditional Toys and Games: % Value 2020-2023
Table 6 Distribution of Traditional Toys and Games by Format: % Value 2018-2023
Table 7 Forecast Sales of Traditional Toys and Games by Category: Value 2023-2028
Table 8 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2023-2028
Table 9 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2023-2028
TOYS AND GAMES IN THE NETHERLANDS
EXECUTIVE SUMMARY
Toys and games in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for toys and games?
MARKET DATA
Table 10 Sales of Toys and Games by Category: Value 2018-2023
Table 11 Sales of Toys and Games by Category: % Value Growth 2018-2023
Table 12 NBO Company Shares of Toys and Games: % Value 2019-2023
Table 13 LBN Brand Shares of Toys and Games: % Value 2020-2023
Table 14 Distribution of Toys and Games by Format: % Value 2018-2023
Table 15 Forecast Sales of Toys and Games by Category: Value 2023-2028
Table 16 Forecast Sales of Toys and Games by Category: % Value Growth 2023-2028