Consumer Values and Behaviour in the Netherlands
This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.
Euromonitor's Consumer Values and Behaviour in the Netherlands report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Values market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Scope
- Consumer values and behaviour in the Netherlands
- Vast majority of Dutch consumers say their identity is accepted by society
- Baby boomers particularly comfortable with their own identity
- Dutch consumers more willing to spend money on experiences rather than tangible items
- Younger generations more open to new products and innovative services
- Less than half of Dutch consumers expect they will be happier than they are now
- Millennials are the most optimistic about the future quality of life
- While at home, Dutch consumers frequently connect virtually with friends or family
- Safe location is the most appreciated home feature among Dutch households
- Dutch consumers prefer to prepare their own meals
- Dutch consumers say that another member of the family usually prepares meals for them
- Baby boomers the least likely to prepare meals for themselves
- The most important dietary restrictions are terms of health ingredients
- Gen X consumers most concerned about managing work-life balance
- Younger consumers driven by lucrative salaries
- Dutch consumers say they uphold a division between their job and private life
- Online and physical socialising on a weekly basis is the preferred leisure activity
- Millennials proving to be the most actively involved in monthly leisure activities
- Consumers' top travel motivation - finding peace and releasing tension
- Older generations drawn to nature and outdoor activities when on vacation
- Less strenuous exercise, like walking or hiking, is the most popular exercise routine
- Young and old prioritising time for a weekly walk or hike
- Millennials taking active steps to reduce stress and maintain their mental wellbeing
- Dutch are concerned about climate change
- Consumers actively engaged in adopting more sustainable behaviours
- Dutch motivated to consider using products that are designed to reduce energy consumption
- Dutch consumers less concerned about activism compared to global average
- Dutch consumers love searching for and finding bargains
- Older generations more focused on finding the best price and cheapest offerings
- Consumers in the Netherlands frequently search for affordable and store-brand items
- Gen X and baby boomers most likely to purchase private label and low-cost offerings
- Dutch consumers subscribe to online platforms for streaming media
- Consumers in the Netherlands planning to increase spending on groceries
- Gen Z and millennials intending to spend much more on physical experiences
- Dutch consumers feel at ease with their current financial situation
- Nearly half of baby boomers feel at ease with their present financial situation
- Younger consumers intending to focus on building their savings over the next year
- Dutch consumers proactively oversee the sharing of data and privacy preferences
- Millennials seem to be the only generation worried about staying anonymous online
- Dutch consumers employ messaging or communication applications almost daily
- Less than half of Dutch consumers use fitness or health apps
- Millennials the most active generation in frequency of online activities
- Dutch way less likely to engage with companies online compared to global averages
- Millennials the most active in their online engagement with brands
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