The Netherlands Consumer Lifestyles

Consumer Lifestyles in the Netherlands


Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations, and aligning them with broader trends.


Euromonitor's Consumer Lifestyles in the Netherlands report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Overview market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Scope
Consumer landscape in the Netherlands 2024
Personal traits and values
Consumers in the Netherlands concerned about the rising unit prices of essential goods
Older generations committed to spending time with thei r partner or spose
Consumers in the Netherlands feel their identity is accepted by society
Dutch baby boomers seek curated, personalised experiences
Millennials most looking forward to a bright future
Personal traits and values survey highlights
Home life and leisure time
Cleaning and other domestic chores most popular home activity in the Netherlands
Dutch consumers most regularly socialise in person
Older generations much prefer energy-efficient homes
Safe location most desirable home feature for older generations
Consumers in the Netherlands seek relaxation when travelling
Home life and leisure time survey highlights
Eating and dietary habits
Most c onsumers in the Netherlands take vitamins or supplements regularly
Gen Z and Gen X state their lack of cooking skills as the largest hindrance to cooking at home
Consumers in the Netherlands like to cook and prepare their own meals
Older generations more likely to be reducing their meat consumption
Gen X and millennials more willing to pay a premium for food with nutritional properties
Eating and dietary habits survey highlights
Working life
Dutch consumers mostly seek challenging work, except Gen Z who seek self-expression
Non-parents place higher priority on work-life balance in the Netherlands
Gen X value job security far more than other generations do
Dutch workers expect to work from home and enjoy flexible working hours
Working life survey highlights
Health and wellness
The Dutch enjoy walking or hiking a few times a week as exercise
Meditation most popular stress-reduction measure among Dutch consumers
Dutch consumers consider health and nutritional properties the most influential feature
Gen Z most likely to use apps to track health or fitness
Health and wellness survey highlights
Shopping and spending
Dutch c onsumers enjoy discovering the best deals on offer
Older generations typically browse stores without making a purchase
Gen Z most interested in niche and exclusive brands
Baby boomers more likely to repair broken items before replacing them
Gen X consumers frequently purchase second-hand or previously owned goods
Gen Z most likely to follow a company on social media
Dutch consumers trust their friends and family’s recommendations more than other sources
Younger consumers intending to stock up their savings
Baby boomers most comfortable with their financial situation
Shopping and spending survey highlights

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