Naturally Healthy Packaged Food in Italy

Naturally Healthy Packaged Food in Italy

Sour milk products will record excellent results in 2021, with double-digit growth in both retail volume and value sales. Leading the category sales is kefir, a traditional drink of Asian origin, which has recently entered the shelves of large Italian retailers. Unlike eastern countries, kefir is not yet mature in Italy, meaning that there are still many opportunities to be exploited. The success of kefir is expected to endure thanks to the growing interest in so-called superfoods, especially in...

Euromonitor International's Naturally Healthy Packaged Food in Italy report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: NH Cereal Bars, NH Dairy, NH Fruit and Nut Bars, NH Fruit Snacks, NH High Fibre Food, NH Honey, NH Nuts, Seeds and Trail Mixes, NH Olive Oil, NH Rice.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Naturally Healthy Packaged Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.