Value sales for nappies/diapers/pants saw positive growth in 2024, with volume sales also recording an uplift. However, as the cost of living continued to rise in New Zealand, price sensitivity became a significant factor in purchasing decisions during 2024. Families, particularly those with multiple children, were increasingly looking for ways to reduce costs, which led to the growth of budget-friendly or value brands. Retailers such as Pak'nSave and The Warehouse benefited from this trend, off...
Euromonitor International's Nappies/Diapers/Pants in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Disposable Pants, Nappies/Diapers.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Nappies/Diapers/Pants market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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