Nappies/Diapers/Pants in Peru

Nappies/diapers/pants in Peru witnessed steady value and volume growth over 2024 due to the essential needs of Peruvian families. Volume sales continue to grow despite the downward trend in having children. According to the National Center for Strategic Planning (Ceplan), the fertility rate in Peru has reduced from 3.5 children per woman in 1996 to 1.8 in 2023, reaching its lowest level in history. The fertility rate is projected to decline further before stagnating at 1.7 children per woman in...

Euromonitor International's Nappies/Diapers/Pants in Peru report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Disposable Pants, Nappies/Diapers.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Nappies/Diapers/Pants market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Nappies/Diapers/Pants in Peru
Euromonitor International
March 2025
List Of Contents And Tables
NAPPIES/DIAPERS/PANTS IN PERU
KEY DATA FINDINGS
2024 DEVELOPMENTS
Performance is affected by spending capacity
Huggies (Kimberly-Clark) maintains its lead over BabySec (Softys)
Pharmacy channels benefits from affordable product selection
PROSPECTS AND OPPORTUNITIES
Falling birth rates force companies to focus on premium products
E-commerce remains small but channel offers scope to engage with parents
Products will focus on more resistant and absorbent diapers
CATEGORY DATA
Table 1 Retail Sales of Nappies/Diapers/Pants by Category: Value 2019-2024
Table 2 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2019-2024
Table 3 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2020-2024
Table 4 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2021-2024
Table 5 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2024-2029
Table 6 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2024-2029
TISSUE AND HYGIENE IN PERU
EXECUTIVE SUMMARY
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
MARKET INDICATORS
Table 7 Birth Rates 2019-2024
Table 8 Infant Population 2019-2024
Table 9 Female Population by Age 2019-2024
Table 10 Total Population by Age 2019-2024
Table 11 Households 2019-2024
Table 12 Forecast Infant Population 2024-2029
Table 13 Forecast Female Population by Age 2024-2029
Table 14 Forecast Total Population by Age 2024-2029
Table 15 Forecast Households 2024-2029
MARKET DATA
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2020-2024
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2021-2024
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2019-2024
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2019-2024
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2024
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2024-2029
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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