Nappies/Diapers/Pants in Italy

In 2024, sales of nappies/diapers/pants in Italy increased in current value terms, while the category continued to decline in volume due to the long-term downward trend in birth rates. Each year in Italy, the number of new births reached a record low, illustrating a tendency among people of childbearing age to delay or not even consider having children. Although the right-wing government in Italy has tried to support traditional heterosexual couples in embracing parenthood, it has become clear t...

Euromonitor International's Nappies/Diapers/Pants in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Disposable Pants, Nappies/Diapers.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Nappies/Diapers/Pants market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.