OTC NRT smoking cessation aids is set to see a slight decline in retail value sales in current terms in Italy in 2024. In fact, the category is declining in both volume and value. Amongst the different NRT categories, NRT gum and NRT lozenges are holding up relatively well in the market due to the practicality and discretion offered by these formats. The efficacy of NRT gum has also been confirmed by scientific studies demonstrating that chewing NRT gum can help people to quit smoking. The nicot...
Euromonitor International's NRT Smoking Cessation Aids in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the NRT Smoking Cessation Aids market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
NRT Smoking Cessation Aids in Italy
Euromonitor International
September 2024
List Of Contents And Tables
NRT SMOKING CESSATION AIDS IN ITALY
KEY DATA FINDINGS
2024 DEVELOPMENTS
In a shrinking NRT smoking cessation aids market, sprays are seen as an innovation opportunity to limit decline
Affordable prescription alternatives drive shift in smoking cessation behaviour, putting additional pressure on NRT products
New tobacco alternatives increasingly gaining traction amongst consumers, posing a further threat to NRT smoking cessation aids
PROSPECTS AND OPPORTUNITIES
Potential restrictions on e-cigarettes and heated tobacco could open the door for NRT smoking cessation aids rebound
Economic downturn weakens NRT smoking cessation aids as consumers prioritise essential spending and explore alternative smoking cessation approaches
Newly approved nicotine pouches threaten Italian NRT smoking cessation aids category with lower prices, new flavours, and appeal to younger smokers
CATEGORY INDICATORS
Table 1 Number of Smokers by Gender 2019-2024
CATEGORY DATA
Table 2 Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
Table 3 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024
Table 4 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2020-2024
Table 5 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2021-2024
Table 6 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2024-2029
Table 7 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2024-2029
CONSUMER HEALTH IN ITALY
EXECUTIVE SUMMARY
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
Table 9 Life Expectancy at Birth 2019-2024
MARKET DATA
Table 10 Sales of Consumer Health by Category: Value 2019-2024
Table 11 Sales of Consumer Health by Category: % Value Growth 2019-2024
Table 12 NBO Company Shares of Consumer Health: % Value 2020-2024
Table 13 LBN Brand Shares of Consumer Health: % Value 2021-2024
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
Table 15 Distribution of Consumer Health by Format: % Value 2019-2024
Table 16 Distribution of Consumer Health by Format and Category: % Value 2024
Table 17 Forecast Sales of Consumer Health by Category: Value 2024-2029
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification